Bragg Powers 711’s Sportsbook Expansion with Kambi Integration and Fuze™ Technology in Belgium
Leading
The new sportsbook offering, powered by Kambi’s Turnkey Sportsbook, will be seamlessly integrated into Bragg’s robust Player Account Management (“PAM”) technology platform. This expansion builds upon the strong existing relationship between Bragg and 711 in
As part of a unified user experience, players visiting 711.be will soon be greeted with a streamlined portal allowing them to choose between the casino and the soon- to-be-launched sportsbook platforms. The go-live is strategically scheduled to occur ahead of the upcoming 2026
Following the successful deployment of Bragg’s award-winning Fuze™ player engagement toolset for 711’s Dutch operations, this expansion also marks the introduction of the toolset to 711’s Belgian sports vertical. In addition to a deep integration with Kambi’s sportsbook technology, Fuze™ will provide a suite of engagement features, such as real-time tournaments and quests. These features and promotional tools will be implemented and utilized strictly in accordance with the Belgian regulatory and compliance framework, ensuring that all player retention and engagement initiatives align with local requirements.
Matevž Mazij, Chief Executive Officer at
The addition of Kambi’s leading sportsbook technology and Bragg’s Fuze™ tools ensures that 711 will be well positioned to execute its core identity and strategy in the Belgian sports betting market by aiming to provide the best user experience, competitive odds, and strong player-focused features. The launch is also perfectly positioned for the increased sportsbook momentum we expect during the World Cup.”
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This news release contains forward-looking statements or “forward-looking information” within the meaning of applicable Canadian securities laws (“forward-looking statements”), including, without limitation, statements with respect to Bragg’s expanded partnership with 711 in
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