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About the company

Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.

  • Revenue in USD (TTM)1.23bn
  • Net income in USD-36.02m
  • Incorporated2013
  • Employees7.83k
  • Location
    Baozun IncBuilding No. HNo. 1188 Wanrong Road, Zhabei DistrictSHANGHAI 200436ChinaCHN
  • Phone+86 2 160809991
  • Websitehttps://www.baozun.com/
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Mergers & acquisitions

Acquired companyDeal statusDateDate /
Deal status
9991:HKG since
announced
Transaction
value
Hunter Boot LtdAnnounced29 Aug 202329 Aug 2023Announced-35.37%--
Data delayed at least 15 minutes, as of Jul 30 2024 09:08 BST.

Peer analysis

Key Information
CompanyRevenue (TTM)Net income (TTM)Market capEmployeesPrice/earnings (TTM)Price/book value (MRQ)Price/cash flow (TTM)Price/sales (TTM)EPS (excl. extraordinary items, TTM)EPS (incl. extraordinary items, TTM)Revenue per share (TTM)Book value per share (MRQ)Asset turnover (TTM)Inventory turnover (TTM)Receivables turnover (TTM)Revenues per employee (TTM)Return on avg assets (TTM)Return on avg assets (5 yr avg)Return on investment (TTM)Return on investment (5 yr avg)Gross margin (TTM)Gross margin
(5 yr avg)
Net profit margin (TTM)Net Profit margin
(5 yr avg)
Quick ratio (MRQ)Interest coverage (TTM)Total debt to capital (MRQ)Payout ratio
(5 yr avg)
Revenue
(YOY change %)
Revenue
(5 yr growth rate)
Net income
(YOY change %)
Net income
(5 yr growth rate)
Capital expenditure
(5 yr growth rate)
Dividend
(5 yr growth rate)
Brightcove Inc202.61m-9.60m111.90m648.00--1.1514.150.5523-0.2227-0.22274.662.180.9087--5.34301,944.80-4.30-5.54-8.38-10.6462.1462.32-4.74-5.39----0.00---4.654.07-153.87--28.13--
X3 Holdings Co Ltd16.82m-109.60m115.70m178.00--0.8206--6.88-19.58-19.580.54730.51150.1098--0.92794,521.46-79.74-37.69-103.64-54.5320.3331.42-726.47-171.82---0.31520.062--60.50-6.19-409.63---2.36--
Skillz Inc130.97m-97.79m116.10m240.00--0.6377--0.8865-4.82-4.826.4610.110.2634--17.89---19.67---22.79--89.1292.22-74.67-78.87----0.4058---44.3424.2175.69--72.48--
Tele Group Corp15.82k-8.47m124.81m14.00------7,889.13-706.75-706.751.34-242.120.0159--13.18---853.07-----------53,566.88-----12.43-----99.06--47.47------
Arax Holdings Corp.909.19k-17.47m133.97m----19.15--147.35-0.1270-0.12700.00860.05490.2441--2.67---469.16---578.77-------1,921.89------0.00-------12,378.02------
Cerence Inc348.58m-282.13m135.78m1.70k--0.293--0.3895-6.87-6.878.1211.090.3002--5.44205,049.40-24.29-3.17-27.53-3.5373.8469.55-80.93-14.552.175.730.3762---10.191.2381.90---4.68--
Ryde Group Ltd6.45m-9.55m138.31m34.00------21.44-0.4996-0.49960.3375-0.3392------189,751.20--------21.39---148.48-----25.23-----1.79---160.55------
Baozun Inc (ADR)1.23bn-36.02m139.01m7.83k--0.2714--0.1133-0.6035-0.603520.459.170.90052.155.06156,700.50-2.22-0.734-4.48-1.2773.1567.14-2.47-0.81171.76--0.2019--4.9010.3257.38--1.98--
Rego Payment Architectures Inc0.00-16.10m141.28m4.00---------0.1206-0.12060.00-0.24820.00----0.00-262.97-500.28-----------160,161.30---12.27-----100.00---6.95--40.22--
Akso Health Group - ADR2.20m-17.07m146.76m12.00------66.63-0.7466-0.24610.0963--0.11661.910.3202183,560.00-89.84-17.36-224.28-23.997.56---770.59-256.641.36-24.020.6531--119.69-34.25-221.68------
Rekor Systems Inc38.53m-51.62m151.94m347.00--2.76--3.94-0.7356-0.73560.55560.64410.38356.566.51111,025.90-51.38-54.68-62.10-66.2650.9054.24-133.98-225.261.07-10.770.2491--75.37-6.3845.26--5.15--
Expensify Inc144.12m-39.29m164.34m133.00--1.54--1.14-0.4745-0.47451.731.230.717--9.851,083,617.00-19.55---29.13--54.42---27.26-----6.630.1774---11.10---53.49------
WM Technology Inc184.38m-6.18m170.11m440.00--8.1820.730.9226-0.066-0.0661.950.13811.03--15.83419,034.10-5.50---19.43--93.85---5.311.20----0.00---12.78--91.47------
Data as of Jul 29 2024. Currency figures normalised to Baozun Inc's reporting currency: US Dollar USD

Institutional shareholders

16.14%Per cent of shares held by top holders
HolderShares% Held
TIAA-CREF Investment Management LLCas of 31 Mar 20241.57m2.77%
Schroder Investment Management (Singapore) Ltd.as of 31 Mar 20241.55m2.74%
Morgan Stanley & Co. LLCas of 31 Mar 20241.35m2.39%
Teachers Advisors LLCas of 31 Mar 2024921.07k1.63%
Two Sigma Advisers LPas of 31 Mar 2024834.22k1.47%
Two Sigma Investments LPas of 31 Mar 2024789.55k1.39%
Acadian Asset Management LLCas of 31 Mar 2024645.92k1.14%
Healthcare of Ontario Pension Planas of 31 Mar 2024564.90k1.00%
Dimensional Fund Advisors LPas of 31 Mar 2024479.33k0.85%
Connor, Clark & Lunn Investment Management Ltd.as of 31 Mar 2024433.67k0.77%
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Data from 31 Mar 2024 - 31 Mar 2024Source: FactSet Research Systems Inc.
Data Provided by LSEG
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