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About the company
Direct Digital Holdings, Inc. is a holding company that provides an end-to-end, programmatic advertising platform. The Company is primarily focused on providing advertising technology, data-driven campaign optimization and other solution to help brands, agencies and middle market businesses deliver marketing results that drive return on investment across both the sell- and buy-side of the digital advertising ecosystem. Through its subsidiary, Colossus Media, LLC, operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP, offers advertisers of all sizes with market reach. Its subsidiaries, Huddled Masses, LLC and Orange142, LLC, are buy-side advertising and marketing service providers. Its buy-side advertising business offers technology-enabled advertising solutions and consulting services to clients through multiple demand side platforms, across multiple industry verticals such as travel and tourism, energy, higher education, and other sectors.
- Revenue in USD (TTM)35.37m
- Net income in USD-9.47m
- Incorporated2021
- Employees79.00
- LocationDirect Digital Holdings Inc1177 West Loop South Suite 1310HOUSTON 77027United StatesUSA
- Phone+1 (832) 402-1051
- Fax+1 (302) 655-5049
- Websitehttps://directdigitalholdings.com/
Peer analysis
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Digital Brand Media & Marketing Grp Inc | 156.04k | -1.01m | 778.70k | 7.00 | -- | -- | -- | 4.99 | -0.0013 | -0.0013 | 0.0002 | -0.01 | 3.52 | -- | 11.39 | 22,291.43 | -2,281.85 | -1,712.80 | -- | -- | 20.65 | 16.26 | -647.67 | -382.85 | -- | -0.8503 | -- | -- | -41.99 | -12.49 | -1.44 | -- | -- | -- |
| Beyond Commerce Inc | 3.95m | -1.98m | 1.65m | 21.00 | -- | -- | -- | 0.4188 | -0.0001 | -0.0001 | 0.0003 | -0.0004 | 0.8632 | -- | 4.04 | 187,977.60 | -43.64 | -140.10 | -- | -- | 73.12 | -- | -50.56 | -192.86 | -- | -1.72 | 4.33 | -- | -4.64 | -- | 74.02 | -- | -- | -- |
| Oriental Culture Holding Ltd | 316.80k | -4.38m | 1.93m | 33.00 | -- | 0.0021 | -- | 6.09 | -48.15 | -48.15 | 3.51 | 517.61 | 0.006 | -- | 14.21 | 9,600.00 | -8.33 | 4.69 | -8.68 | 5.16 | 84.19 | 91.14 | -1,384.09 | 14.25 | 27.49 | -- | 0.00 | 0.00 | -60.59 | -45.91 | 32.37 | -- | 7.41 | -- |
| Rjd Green Inc | 2.12m | 173.10k | 2.12m | -- | 5.09 | -- | -- | 0.9983 | 0.0012 | 0.0012 | 0.0087 | -0.0064 | 6.09 | -- | -- | -- | 60.80 | -- | -- | -- | 42.86 | -- | 9.98 | -- | 0.2434 | -- | -- | -- | -- | -- | 0.0815 | -- | -- | -- |
| ZW Data Action Technologies Inc | 6.17m | -2.06m | 2.76m | 25.00 | -- | 0.6718 | -- | 0.4481 | -0.8302 | -0.8302 | 2.46 | 1.26 | 0.597 | -- | 4.78 | 246,640.00 | -19.92 | -27.92 | -48.21 | -42.52 | 4.80 | 0.3456 | -33.36 | -17.37 | -- | -- | 0.0348 | -- | -49.52 | -23.28 | 37.04 | -- | -72.65 | -- |
| Direct Digital Holdings Inc | 35.37m | -9.47m | 3.64m | 79.00 | -- | -- | -- | 0.1028 | -72.97 | -72.97 | 231.98 | -0.1183 | 1.31 | -- | 7.16 | 447,696.20 | -80.65 | -- | -529.45 | -- | 31.43 | -- | -61.37 | -- | -- | -2.46 | 1.74 | -- | -60.35 | -- | -184.23 | -- | -- | -- |
| Aristocrat Group Corp | 93.92k | -2.33m | 3.77m | 1.00 | -- | -- | -- | 40.12 | -1.04 | -1.04 | 0.036 | -0.4107 | 0.9673 | 3.84 | 4.59 | -- | -2,398.23 | -- | -- | -- | 20.23 | -- | -2,479.43 | -- | 0.0542 | -1.34 | -- | -- | 331.16 | -- | -58.75 | -- | -- | -- |
| Baosheng Media Group Holdings Ltd | 860.95k | -29.31m | 4.14m | 31.00 | -- | 0.3802 | -- | 4.81 | -19.10 | -19.10 | 0.5611 | 7.10 | 0.0256 | -- | 0.0553 | 27,772.58 | -87.00 | -15.05 | -115.87 | -22.80 | 45.99 | 67.03 | -3,404.00 | -264.15 | -- | -- | 0.0003 | -- | -32.30 | -48.86 | -1,356.30 | -- | -21.01 | -- |
| Star Fashion Culture Holdings Ltd | 17.49m | -18.94m | 5.04m | 19.00 | -- | 0.1587 | -- | 0.2881 | -1.89 | -1.89 | 1.67 | 0.6648 | 1.64 | 6.69 | 2.83 | 920,283.50 | -177.73 | -- | -382.82 | -- | 5.68 | -- | -108.31 | -- | 1.48 | -- | 0.0852 | -- | 11.01 | -- | -1,267.14 | -- | -- | -- |
| Everbright Digital Holding Ltd | 2.04m | -741.46k | 5.32m | 7.00 | -- | 0.9886 | -- | 2.60 | -0.4627 | -0.4627 | 1.25 | 3.23 | 0.5133 | -- | 3.00 | -- | -18.65 | -- | -20.69 | -- | 55.51 | -- | -36.33 | -- | -- | -- | 0.00 | -- | -2.25 | -- | -59.01 | -- | -- | -- |
| Cheer Holding Inc | 147.13m | 24.73m | 6.80m | 122.00 | 0.0125 | 0.0032 | 0.2263 | 0.0462 | 115.79 | 115.79 | 688.15 | 456.44 | 0.4228 | -- | 1.82 | 1,206,016.00 | 7.11 | 14.24 | 8.09 | 16.66 | 71.95 | 73.69 | 16.81 | 22.81 | -- | 1,168.46 | 0.0274 | -- | -3.37 | -- | -14.80 | 51.27 | -- | -- |
| Holder | Shares | % Held |
|---|---|---|
| UBS Securities LLCas of 31 Dec 2025 | 5.53k | 0.45% |
| Flow Traders U.S. LLCas of 31 Dec 2025 | 1.22k | 0.10% |
| Geode Capital Management LLCas of 31 Dec 2025 | 925.00 | 0.08% |
| Morgan Stanley Smith Barney LLC (Investment Management)as of 31 Dec 2025 | 381.00 | 0.03% |
| Goldman Sachs & Co. LLC (Private Banking)as of 31 Dec 2025 | 328.00 | 0.03% |
| Brookstone Capital Management LLCas of 31 Dec 2025 | 273.00 | 0.02% |
| Vanguard Fiduciary Trust Co.as of 31 Dec 2025 | 260.00 | 0.02% |
| The Vanguard Group, Inc.as of 31 Dec 2025 | 213.00 | 0.02% |
| SSgA Funds Management, Inc.as of 31 Dec 2025 | 183.00 | 0.02% |
| BlackRock Fund Advisorsas of 31 Dec 2025 | 134.00 | 0.01% |
