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About the company
Direct Digital Holdings, Inc. is a holding company. The Company provides end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization and other solutions to underserved and less efficient markets on both the buy-and sell-side of the digital advertising ecosystem. The Company through its subsidiary, Colossus Media operates its sell-side programmatic platform operating under the trademarked banner of Colossus SSP. Huddled Masses is the platform for the buy-side of the Company’s business. The Company serves industries, such as travel, healthcare, education, financial services and consumer products and other. Its platform enables small- and mid-sized clients to purchase programmatic technology to engage their potential customers more directly, on a one-on-one basis, in any local market, with specificity to media device.
- Revenue in USD (TTM)157.11m
- Net income in USD1.99m
- Incorporated2021
- Employees69.00
- LocationDirect Digital Holdings Inc1177 West Loop South, Suite 1310HOUSTON 77027United StatesUSA
- Phone+1 (832) 402-1051
- Fax+1 (302) 655-5049
- Websitehttps://directdigitalholdings.com/
Peer analysis
- Key Information
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- Management Effectiveness
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Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
HWGG Entertainment Ltd | 329.09k | -2.36m | 30.50m | 11.00 | -- | -- | -- | 92.68 | -0.2126 | -0.2126 | 0.0329 | -0.309 | 0.1036 | -- | 3.33 | 29,917.27 | -76.84 | -- | -- | -- | 6.83 | -- | -741.38 | -- | -- | -- | -- | -- | 169.31 | -- | 15.30 | -- | -- | -- |
Fluent Inc | 287.13m | -37.55m | 49.31m | 274.00 | -- | 1.72 | -- | 0.1718 | -2.71 | -2.71 | 20.76 | 2.10 | 2.20 | -- | 5.21 | 1,047,912.00 | -28.80 | -14.73 | -56.58 | -18.16 | 27.22 | 27.86 | -13.08 | -12.41 | -- | -1.89 | 0.5187 | -- | -17.37 | 3.58 | 48.74 | -- | 31.80 | -- |
SPAR Group Inc | 267.06m | 9.66m | 54.99m | 462.00 | 5.77 | 1.65 | 4.52 | 0.2059 | 0.3914 | 0.3914 | 10.84 | 1.37 | 2.67 | -- | 4.03 | 578,051.90 | 10.19 | 5.55 | 30.01 | 20.33 | 20.18 | 19.67 | 3.81 | 1.88 | -- | 4.41 | 0.3693 | 0.00 | 0.5661 | 2.77 | 633.06 | -- | -5.20 | -- |
Starco Brands Inc | 69.56m | -48.93m | 57.60m | 36.00 | -- | 1.84 | -- | 0.8281 | -0.1048 | -0.1048 | 0.117 | 0.0487 | 0.6905 | 2.77 | 8.55 | 1,932,170.00 | -48.65 | -55.55 | -106.65 | -121.30 | 41.32 | -- | -70.46 | -62.87 | 0.295 | -9.03 | 0.16 | -- | 734.68 | 248.88 | -5,802.83 | -- | -- | -- |
Direct Digital Holdings Inc | 157.11m | 1.99m | 58.53m | 69.00 | 31.56 | 25.14 | 13.96 | 0.3726 | 0.1293 | 0.1293 | 10.74 | 0.1623 | 2.47 | -- | 4.94 | -- | 3.12 | -- | 5.74 | -- | 23.92 | -- | 1.26 | -- | -- | 1.52 | 0.9281 | -- | 75.82 | -- | -52.34 | -- | -- | -- |
comScore Inc | 366.58m | -88.43m | 61.29m | 1.18k | -- | 1.18 | -- | 0.1672 | -18.32 | -18.32 | 75.40 | 50.26 | 0.6974 | -- | 5.47 | 311,983.00 | -13.65 | -17.30 | -20.31 | -23.43 | 44.43 | 47.39 | -19.57 | -31.35 | -- | 6.67 | 0.0627 | -- | -1.35 | -2.41 | -16.52 | -- | 11.48 | -- |
Harte Hanks Inc | 189.82m | -950.00k | 63.14m | 1.71k | -- | 3.16 | 19.33 | 0.3326 | -0.1357 | -0.1357 | 25.94 | 2.76 | 1.66 | -- | 4.44 | 111,070.80 | -0.8321 | 3.82 | -1.27 | 6.32 | 17.89 | 14.99 | -0.5005 | 2.25 | -- | 107.22 | 0.0061 | 0.00 | -7.17 | -7.62 | -104.44 | -- | -7.74 | -- |
Ezagoo Ltd | 133.68k | -750.04k | 64.78m | 28.00 | -- | -- | -- | 484.57 | -0.0063 | -0.0063 | 0.0011 | -0.0264 | 0.2777 | -- | 322.12 | 4,774.29 | -155.82 | -63.11 | -- | -- | -77.90 | 48.46 | -561.07 | -113.98 | -- | -- | 24.18 | -- | -41.83 | 19.41 | 27.64 | -- | -- | -- |
Marchex Inc | 49.27m | -6.88m | 65.08m | 164.00 | -- | 1.85 | -- | 1.32 | -0.1612 | -0.1612 | 1.15 | 0.8045 | 1.01 | -- | 6.09 | 300,408.50 | -14.12 | -18.38 | -17.68 | -22.59 | 60.26 | 63.25 | -13.97 | -28.44 | -- | -57.12 | 0.0097 | -- | -4.33 | -10.15 | -20.19 | -- | -9.18 | -- |
Haoxi Health Technology Ltd | 42.57m | 1.28m | 75.30m | 32.00 | 119.22 | 86.12 | 142.24 | 1.77 | 0.0422 | 0.0422 | 1.39 | 0.0584 | 9.28 | -- | 414.35 | 1,330,320.00 | 27.97 | -- | 81.51 | -- | 5.95 | -- | 3.01 | -- | -- | 49.16 | 0.3619 | -- | 74.72 | -- | 296.48 | -- | -- | -- |
Holder | Shares | % Held |
---|---|---|
The Vanguard Group, Inc.as of 31 Mar 2024 | 136.51k | 4.56% |
AHL Partners LLPas of 31 Mar 2024 | 57.41k | 1.92% |
Columbia Management Investment Advisers LLCas of 31 Mar 2024 | 45.55k | 1.52% |
Geode Capital Management LLCas of 31 Mar 2024 | 33.06k | 1.11% |
Laurion Capital Management LPas of 31 Mar 2024 | 28.00k | 0.94% |
Millennium Management LLCas of 31 Mar 2024 | 22.75k | 0.76% |
Cresset Asset Management LLCas of 31 Mar 2024 | 19.25k | 0.64% |
Susquehanna Financial Group LLLPas of 31 Mar 2024 | 19.24k | 0.64% |
Goldman Sachs & Co. LLC (Private Banking)as of 31 Mar 2024 | 16.62k | 0.56% |
BlackRock Fund Advisorsas of 31 Mar 2024 | 16.11k | 0.54% |