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About the company
Purefun Group AB (publ) is a Sweden-based online retailor. Purefun Group is a group within e-commerce. The e-commerce business consists primarily of the websites Vuxen.se, Vuxen.no, Vuxen.dk, Vuxen.fi, Kondomeriet.com, Doggie.se and Doggie.no. The Company has a market position and registered trademark (Adult) within the target group. The market for products in sexual health is undergoing a shift from being a smaller niche product to becoming a normalized product that is sold both in specialized specialty stores but also at Apotek. With e-commerce Doggie, Purefun Group addresses this market with a multi-brand approach with a wide range of brands. The dog products market is undergoing a shift from traditional commerce to e-commerce whose growth rate is higher.
- Revenue in SEK (TTM)205.04m
- Net income in SEK6.69m
- Incorporated2005
- Employees31.00
- LocationPurefun Group AB (publ)Henckels torg 3HELSINGBORG 252 36SwedenSWE
- Websitehttps://www.purefungroup.com/
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Peer analysis
Key Information
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sweden BuyersClub AB | 60.05m | -8.83m | 27.25m | 11.00 | -- | 3.59 | -- | 0.4538 | -1.07 | -1.07 | 7.30 | 0.7189 | 2.89 | 10.95 | 2,401.86 | 5,458,770.00 | -42.47 | -- | -76.45 | -- | 40.61 | -- | -14.71 | -- | 0.4325 | -17.07 | 0.3493 | -- | 24.34 | -- | 30.56 | -- | -- | -- |
| Strax AB | 354.54m | -458.74m | 37.14m | 67.00 | -- | -- | -- | 0.1048 | -3.80 | -4.52 | 2.94 | -5.77 | 0.6045 | 2.95 | 2.70 | 3,939,338.00 | -78.22 | -13.38 | -- | -57.75 | -35.12 | 16.91 | -129.39 | -16.44 | 0.0609 | -1.58 | -- | -- | -11.82 | -22.36 | -274.50 | -- | -- | -- |
| Desenio Group AB (publ) | 935.80m | -297.30m | 40.55m | 130.00 | -- | -- | -- | 0.0433 | -2.09 | -2.09 | 6.36 | -0.3595 | 0.6322 | 3.07 | 32.95 | 7,254,264.00 | -20.09 | -- | -43.44 | -- | 83.84 | -- | -31.77 | -- | 0.1247 | 0.6568 | 6.25 | -- | 0.2384 | -- | -1,174.44 | -- | -- | -- |
| Hynion AS | 4.58m | -31.84m | 42.42m | -- | -- | 1.66 | -- | 9.27 | -0.301 | -0.301 | 0.0433 | 0.242 | 0.0875 | 4.18 | 2.33 | -- | -60.88 | -- | -78.67 | -- | -37.41 | -- | -695.68 | -- | 1.73 | -3,490.66 | 0.00 | -- | 11.43 | -- | -10.37 | -- | -- | -- |
| Refine Group AB (publ) | 269.96m | -315.53m | 66.29m | -- | -- | 0.3266 | -- | 0.2456 | -7.07 | -7.07 | 6.16 | 3.67 | 0.7457 | 4.38 | 14.43 | -- | -86.85 | -- | -136.06 | -- | 42.52 | -- | -116.46 | -- | 0.3143 | -11.38 | 0.1964 | -- | 5,226.76 | -- | -992.71 | -- | -- | -- |
| New Bubbleroom Sweden AB | 439.26m | -32.87m | 74.62m | 70.00 | -- | 0.6784 | -- | 0.1699 | -2.11 | -2.11 | 28.26 | 7.08 | 1.72 | 1.71 | 9.90 | 6,275,186.00 | -12.90 | -9.21 | -22.02 | -18.71 | 64.40 | 61.41 | -7.48 | -4.20 | 0.902 | -26.26 | 0.1857 | -- | -1.10 | 8.74 | -8.36 | -- | 19.14 | -- |
| DistIT AB | 1.96bn | -414.35m | 84.24m | 219.00 | -- | 0.3951 | -- | 0.043 | -14.76 | -14.76 | 69.70 | 7.59 | 1.47 | -0.2811 | 5.94 | 8,329,000.00 | -31.16 | -4.90 | -50.54 | -8.44 | 107.58 | 99.51 | -21.16 | -2.83 | 0.7903 | -2.80 | 0.619 | -- | -17.43 | -1.36 | -2,375.77 | -- | 69.69 | -- |
| Purefun Group AB (publ) | 205.04m | 6.69m | 127.68m | 31.00 | 15.11 | 1.39 | 8.63 | 0.6227 | 0.7544 | 0.7544 | 24.37 | 8.21 | 1.56 | 4.55 | 97.64 | 9,763,810.00 | 6.10 | -- | 9.06 | -- | 16.27 | -- | 3.91 | -- | 0.5766 | 9.59 | 0.1979 | -- | 30.44 | -- | -43.26 | -- | -- | -- |
| Soder Sportfiske AB | 219.80m | 3.90m | 187.29m | 47.00 | 48.02 | 1.87 | 18.54 | 0.8521 | 0.4623 | 0.4623 | 26.05 | 11.90 | 1.55 | 1.87 | 28.55 | 4,666,667.00 | 2.89 | 8.35 | 4.03 | 11.62 | 40.26 | 37.13 | 1.87 | 4.25 | 0.7143 | -- | 0.00 | -- | 19.80 | 25.29 | 83.87 | -0.241 | -- | -- |
| Online Brands Nordic AB | 301.14m | -10.39m | 294.54m | 71.00 | -- | 1.67 | 32.20 | 0.9781 | -0.4636 | -0.4636 | 12.83 | 7.83 | 1.06 | 1.30 | 21.92 | 4,241,366.00 | -3.65 | -5.75 | -5.22 | -8.34 | 60.40 | 59.67 | -3.45 | -4.65 | 0.4408 | -0.7655 | 0.1824 | -- | 4.96 | 61.90 | 42.65 | -- | -- | -- |
| Elon AB (publ) | 4.81bn | -11.65m | 399.74m | 244.00 | -- | 0.7337 | 4.64 | 0.0831 | -0.7928 | -0.7928 | 320.80 | 36.66 | 2.28 | 6.64 | 7.23 | 21,185,630.00 | -0.5423 | 1.68 | -1.33 | 4.01 | 13.71 | 13.77 | -0.2382 | 0.6341 | 0.7438 | 0.7104 | 0.3049 | 100.04 | 3.57 | 21.19 | -150.02 | -- | 75.33 | -17.40 |
| Nelly Group AB (publ) | 1.05bn | 31.40m | 516.86m | 150.00 | 16.08 | 2.93 | 6.40 | 0.4928 | 1.07 | 1.07 | 36.08 | 5.88 | 1.35 | 2.60 | 17.79 | 6,680,255.00 | 4.05 | -3.25 | 9.33 | -8.03 | 49.69 | 35.59 | 2.99 | -4.20 | 0.4289 | 3.02 | 0.6099 | -- | -18.34 | -20.10 | 97.91 | -- | -24.08 | -- |
| Kjell Group AB (publ) | 2.57bn | -1.79m | 607.45m | 1.20k | -- | 0.6045 | 3.14 | 0.2361 | -0.0575 | -0.0575 | 82.58 | 32.26 | 1.07 | 3.04 | 97.01 | 2,143,791.00 | -0.0748 | -- | -0.1019 | -- | 41.78 | -- | -0.0697 | -- | 0.3664 | 1.06 | 0.4247 | -- | -1.86 | -- | -82.58 | -- | -- | -- |
Data as of Jun 20 2024. Currency figures normalised to Purefun Group AB (publ)'s reporting currency: Swedish Krona SEK
0.01%Per cent of shares held by top holders
| Holder | Shares | % Held |
|---|---|---|
| FCG Fonder ABas of 31 Dec 2023 | 1.28k | 0.01% |
Data from 29 Mar 2024 - 29 Mar 2024Source: FactSet Research Systems Inc.
