Company Announcements

Partnership Includes Launch of New DQ Shake, In-Game Trigger Deal, Fan Promotions, In-Restaurant Appearances & More

MINNEAPOLIS--(BUSINESS WIRE)--Feb. 19, 2026-- Just in time for the 2026 Banana Ball season, American Dairy Queen Corporation (ADQ), a leader in iconic treats and food, is turning up the fun and giving fans something to go bananas over. Today, the brand announced a new partnership with the Savannah Bananas, bringing together two fan-favorite brands to deliver unforgettable moments for fans all season long.

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DQ announces partnership with Savannah Bananas, featuring a new Savannah Bananas™ Split Shake and fun for fans nationwide (Photo Credit: DQ)

Serving up flips, fun and tasty treats, the partnership includes national TV spots and social content highlighting the brands’ shared love for flips, the launch of a new Savannah Banana-inspired DQ® Shake and a lineup of interactive fan experiences taking place during Savannah Bananas games across the country. The integrated campaign was developed in collaboration with DQ media agency of record, Spark Foundry and Publicis Sports.

“The Savannah Bananas are all about having fun, and creating unforgettable moments for our fans is at the heart of everything we do,” said Jared Orton, President at Savannah Bananas. “This season, we’re excited to elevate those experiences through our partnership with DQ. We share a mission of spreading joy to our fans and that’s exactly what we plan to do as partners."

The DQ and Savannah Bananas partnership will come to life in a variety of ways this season:

FANS GO BANANAS OVER NEW DQ SAVANNAH BANANAS ^™ SPLIT SHAKE

To celebrate the new partnership, DQ is launching the ultimate home run for fans who love to mix things up – the Savannah Bananas™ Split Shake, available at participating DQ locations nationwide beginning February 23. Inspired by the legendary fun and wild creativity of the Savannah Bananas, the shake features DQ world-famous soft serve, blended with real milk, fresh banana, strawberries, and chocolatey shavings, all crowned with whipped topping.

Fans attending Savannah Bananas games this season will also have a chance to score a free DQ Shake. When a fan catches a foul ball – a signature Banana Ball moment that signals an out – the DQ Shake Snag* will be triggered, rewarding new DQ Rewards members with a free small shake, redeemable through the DQ app.

FAN FUN ON AND OFF THE FIELD

All season long, DQ and the Savannah Bananas will surprise fans with fun activations and giveaways. Ahead of each Savannah Bananas game, DQ will help hype up the crowd at the team’s pre-game pep rallies with treats, special offers and more.

Off the field, the Savannah Bananas may make pit stops at DQ locations while traveling to their next game, so keep an eye out for their bright yellow jerseys where you might just catch them flipping with a Blizzard Treat in-hand.

“Our partnership with the Savannah Bananas is a natural fit for DQ. We’re two brands that put the fan experience first, bring people together to create special memories, and of course, love to flip,” said Maria Hokanson, Executive Vice President of Marketing at American Dairy Queen Corporation (ADQ). “From pre-game pep rallies and foul-ball moments at Bananas games to stopping by DQ to try the new Savannah Bananas Split Shake, we’re excited to offer fans unforgettable fun all summer long.”

*Offer valid for a limited time in the DQ® App for DQ® Rewards members. Must redeem DQ® Rewards deal to receive offer; deals may take up to 24 hours to appear. At participating U.S. locations. Other terms apply.

About International Dairy Queen, Inc.

International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses, and services a system of more than 7,800 DQ restaurants in more than 20 countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. For more information, visit DairyQueen.com.

IDQUS for Food, Treats & Beverages - US

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Source: International Dairy Queen