Veeva Acquires Ostro, the Leading Brand Engagement Platform for Life Sciences
Ostro-powered brand websites allow customers to easily ask questions and receive approved information, resources, and next steps in real-time. Leveraging this rich engagement data, Ostro also generates deep insights brands use to improve reach and engagement.
Ostro utilizes a combination of conversational AI, semantic search, and industry-specific business rules and guardrails. Responses are 100% compliant and drawn from MLR-approved materials. Unlike other AI solutions, Ostro does not hallucinate or generate novel responses.
"AI has changed how people get information. It's no longer about how much information you can put out there, it's about how easy it is for customers to get answers," said
"We're focused on shortening the time it takes to identify and treat health conditions," said
About
Veeva Forward-Looking Statements
This release contains forward-looking statements about the expected results and benefits from our acquisition of Ostro. These statements are based on our current plans, estimates, and expectations. Acquisitions are risky, and we cannot be certain of success. Actual results could differ materially from those provided in this release and we have no obligation to update such statements. We describe the risks and uncertainties that we believe are most relevant to our business, including risks associated with acquisitions, in our periodic reports with the
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Contact:
781-366-7617
maria.scurry@veeva.com
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