Arrow Electronics Introduces Omnichannel Platform for Its Components Business on arrow.com
The now omnichannel platform is intended to provide a unified interface for existing procurement and engineering customers while introducing a more intuitive online option for customers who have traditionally engaged with Arrow through offline channels.
The update sunsets the former MyArrow portal and combines product selection, purchasing, services and end-to-end account management in one digital workflow.
While offering an easier way to search, evaluate and transact through Arrow’s website, the updated arrow.com also integrates direct access to the company’s technical design engineering, integration and supply chain services, as well as customer support.
"Our ongoing focus is on simplifying how customers work with Arrow," said
Arrow plans to introduce new capabilities, user personalization and deeper customer-engagement functionality in the months ahead.
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