CROWN ROYAL TEAMS UP WITH ROB RAUSCH TO LAUNCH FIRST-EVER CAMO BAG & CAPSULE COLLECTION IN PARTNERSHIP WITH REALTREE
Featuring Realtree's APX® Camo Pattern, the Limited-Edition Collection Represents a Shared Appreciation for Craftsmanship & the Outdoors
Experience the full interactive Multichannel News Release here: https://www.multivu.com/crown-royal/9389551-en-crown-royal-realtree-partnership-camo-bag-capsule-collection-launch
Fronting the campaign is
"This partnership brings together the things I care about most, like being in nature, spending time with my people and enjoying great whisky," Rausch said. "I've always been into camo, and everything in the collection fits both how I live and my personal style. I'm outdoors a lot, so I use the cooler all the time, fill it with ice and have Crown & Lemonades with the guys."
The limited-edition Crown Royal Camo Capsule Collection includes a curated set of co-branded, outdoor-ready essentials:
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Crown Royal Camo Bag – A reimagined take on Crown Royal's iconic purple bag featuring Realtree APX, made for the 750ml Crown Royal bottle. Once you finish enjoying the delicious whisky, keep the bag – this one's a collectible! Only available for purchase at participating retailers.
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Crown Royal Camo Hoodie – A comfortable hoodie featuring the Crown Royal classic logo and Realtree APX. This everyday staple is the perfect layer for those cooler days.
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Crown Royal Camo T-Shirt – Crafted from breathable cotton, this t-shirt featuring the Crown Royal classic logo and Realtree APX delivers all-day comfort.
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Crown Royal Camo Baseball Cap – A classic cap featuring the Crown Royal classic logo and Realtree APX, designed for easy everyday wear.
- Crown Royal x Realtree Cooler – Built for road trips, tailgates and time outdoors, this durable 45-quart cooler features Crown Royal and Realtree classic logos and keeps provisions cold wherever the day takes you.
The collaboration also carries a philanthropic element consistent with Crown Royal's longstanding commitment to veterans and generosity. The brand is making a
"We always hear stories about what people do with their Crown Royal bags. For our first nationally distributed collaboration, it was important that we made something with the right partners that would be cool and collectible," said
As camo has re-emerged across culture and fashion in recent years, Realtree has become a go-to for consumers looking to incorporate it into their everyday style. Crown Royal fits seamlessly into these moments, whether it's a happy hour or simply winding down after a day spent outdoors. Both brands share values of quality and consistency, exhibited by the meticulous detail in Realtree's distinctive camo patterns and the care that goes into crafting every bottle of Crown Royal whisky.
"When we looked at what Crown Royal has built around their brand – the tradition and the heritage – it was clear this wasn't just a run-of-the-mill brand collab," said
The Crown Royal Camo Capsule Collection is available now at https://www.crownroyal.com/crown-royal-realtree while supplies last.
*Donation based on gross proceeds of sales of wearables within the collection, up to a maximum of
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About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of
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About Realtree®
Founded in 1986, and celebrating 40 years in 2026, Realtree is a leading outdoor lifestyle brand known for creating some of the most effective and innovative camouflage patterns in the world. Built on a deep respect for hunting heritage, conservation, and the outdoor way of life, Realtree's patterns are trusted by hunters across seasons, species, and terrain. Through strategic partnerships, licensing, and advocacy, Realtree and the flagship stick & limb pattern, Realtree APX®, continue to expand across apparel, gear, and lifestyle products, while supporting wildlife conservation and responsible outdoor recreation. Realtree remains committed to protecting the traditions that connect families, friends, and communities to the outdoors for generations to come.
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For more than 65 years, the
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SOURCE Crown Royal
