Company Announcements

New Innovation Reduces Up To 99% of Trash Odors and Delivers 45 Days of Freshness

CINCINNATI--(BUSINESS WIRE)--Apr. 23, 2026-- The freshness experts at Febreze are setting their sights on the home’s most notorious odor offender – the kitchen trash can – with their latest innovation. Today, the Brand unveiled the NEW Febreze TRASH Odor Fighter, a compact yet powerful device engineered for high-performance freshness. Formulated to reduce up to 99% of common trash odors, this new kitchen must-have will be every garbage can’s and nose’s new best friend.

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Febreze Unveils the Latest Innovation in Home Freshness: Febreze TRASH

Delivering 45 days of continuous freshness, Febreze TRASH can tackle everything from cooking fails to stinky leftovers and beyond. Gone too is the worry of opening the kitchen bin as Febreze TRASH delivers four fresh Febreze scents – Linen & Sky, Fresh Lemon, Gain Original, and Twilight Lavender – to look forward to every time you have something else to toss. So, say goodbye to changing the garbage bag before it's full, counting down to trash pickup day, or searching for another DIY solution!

“Every day, we open our trash cans up to 45 times—that’s 45 opportunities for an unpleasant odor to disrupt the life happening in your kitchen,” said Tyler Beck, Vice President, North America Air Care, Procter & Gamble. “As leaders in air care and home fragrance, we saw an opportunity to transform a daily chore into a moment of unexpected delight. Like so many other Febreze products, Febreze TRASH doesn't just fight stubborn smells, it makes it so the only thing you, your family, and your guests notice in the kitchen is the fresh atmosphere you’ve worked so hard to create.”

Febreze TRASH also features a versatile design compatible with a variety of bins, even those without lids or in a cabinet pull-out. Users simply insert the cartridge and use the included 3M™ tape to secure the device, which can adhere to metal, plastic, and painted surfaces. After 45 days, replace with a refill cartridge for continued freshness.

The Febreze TRASH Odor Fighter Starter Kit is available beginning April 23rd at major retailers nationwide, including Walmart and Target, both online and in-store in the Air Care and Trash aisles, with an MSRP starting at $5.94*. To learn more about Febreze TRASH Odor Fighter, visit Febreze.com.

*Pricing at the sole discretion of the retailer

ABOUT FEBREZE

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and tackling tough odors from fabrics and the air. Febreze® features a line of products with freshness capabilities that range from ridding pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® has been one of the fastest growing brands in P&G’s portfolio of household brands and brings innovative products to market.

ABOUT PROCTER & GAMBLE

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

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Procter & Gamble
Esra Yeksek
yeksek.e@pg.com
or
M Booth
Rachel Koggan, 973-464-6469
rachelk@mbooth.com

Source: Procter & Gamble