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Procter & Gamble Co

Mr. Clean Reinvents the Everything Shower with First-Ever Beauty Campaign for the Mr. Clean Shower & Tub Scrubber

Fresh out of retirement, Mr. Clean found inspiration in the Everything Shower trend, creating an easy, time-saving way to keep your shower and tub sparkling clean as part of a ritual already built into your routine.

CINCINNATI--(BUSINESS WIRE)--Jun. 15, 2026-- Mr. Clean is crashing the Everything Shower trend, dropping his first-ever beauty-inspired moment and crowning the Shower & Tub Scrubber as the ultimate glow-up device for your bathroom.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260615294011/en/

Mr. Clean Everything Shower Campaign

Mr. Clean Everything Shower Campaign

Mr. Clean may be back from retirement, but he didn’t spend his time off lounging. During his break, he dove headfirst into the rising self-care trend of the Everything Shower—and quickly realized that while people were busy pampering their skin, hair, and every serum-soaked inch of themselves, one thing kept getting ignored: the shower itself.

Inspired by this realization, Mr. Clean set out to help consumers refresh their spaces as easily as they refresh themselves, introducing the fan-favorite Shower & Tub Scrubber as the final step in a truly complete Everything Shower routine.

“I took lots of self-care showers during my retirement and wanted to make sure my shower was always fresh,” said Mr. Clean. “So, I created an Everything Shower regimen that shuts down grime and keeps you and your bathroom clean.”

To mark his return and his new beauty-inspired mission, Mr. Clean is making a bold entrance into the beauty world. He’s going from brand icon to beauty mogul with two billboards debuting in New York City’s lower Manhattan at Bowery and Great Jones Street, and Canal Street and Broadway, plus wild postings popping up on Thompson Street and Broome Street.

“Self-care is about more than beauty products. It’s about feeling comfortable in the space you’re in every day,” said Connor Nickell, Brand Director, Mr. Clean. “The Everything Shower trend highlights just how central the bathroom has become to beauty, reset, and routine. With the Mr. Clean Shower & Tub Scrubber as part of the Everything Shower routine, your space can feel just as refreshed as you do after your self-care ritual.”

Consumers can scan the QR code on the billboards or visit mrclean.com/en-us/everythingshowerto unlock limited free Everything Shower kits and coupons. The offer is available from 12:01 a.m. on June 15, 2026through 11:59 p.m. on June 24, 2026.

Mr. Clean Debuts Two New York City Beauty-Inspired Everything Shower Billboards Featuring the Mr. Clean Shower & Tub Scrubber

Mr. Clean brings his Everything Shower routine to life in two high-editorial, beauty-inspired billboards featuring the Shower & Tub Scrubber, blending the evolving beauty landscape with the transformative power of a refreshed space. The creative underscores that an Everything Shower isn’t complete without a sparkling clean bathroom to complement a refreshed you.

What is an Everything Shower?

An “Everything Shower” is an in-depth, head-to-toe self-care routine that typically includes your personal choice of self-care steps like washing, exfoliating, shaving, and hair care all in one session. With the Mr. Clean Shower & Tub Scrubber, this Everything Shower ritual can extend to your shower and tub.

What Are the Steps to an Everything Shower?

Everyone’s Everything Shower is different, so do what feels good to you! Here is an example of what an Everything Shower featuring the Mr. Clean Shower & Tub Scrubber could look like:

  • Step One – Start with a Strong Hair Reset: Kick things off by showing your hair some serious TLC. Think shampoo, conditioner, a hair mask, and a little extra patience. This is where the reset begins.
  • Step Two – Lather Like You Mean It: Turn up the music and get into it. Cleanse, wash your body, and build a head-to-toe lather. Don’t rush it.
  • Step Three – Scrub, Shave, Smooth, Shine: Exfoliate, shave if it feels right, and take a moment to rinse it all off. If it makes you feel extra, you’re doing it right.
  • Step Four – The “Everything” Part of the Everything Shower: You’ve refreshed yourself, now refresh your bathroom. Grab your Mr. Clean Shower & Tub Scrubber as the last step in your Everything Shower routine and give your space a quick glow-up to match.

How Does the Mr. Clean Shower & Tub Scrubber Improve Your Everything Shower Experience?

The new Mr. Clean Shower & Tub Scrubber transforms your Everything Shower routine by delivering faster, more effective cleaning results with minimal scrubbing. Key features include:

  • A built-in squeegee that helps deliver a streak-free finish.
  • Sturdy grip handle for more scrubbing power with a 360-degree pivoting head for hard-to-reach places.
  • Cuts through 100% of soap scum and grime for a deep clean in half the time versus leading all-purpose bleach sprays.
  • The Mr. Clean Shower & Tub Foaming Magic Erasers use the cleaning power of Dawn and last 5X longer when attached to the Shower & Tub Scrubber (versus Mr. Clean Shower & Tub Foaming Magic Eraser alone).
  • Designed to clean tough bathroom messes on shower glass, bathtubs, tile, sinks and more.

Where Can I Buy Mr. Clean Shower & Tub Scrubber?

The Mr. Clean Shower & Tub Scrubber and Magic Erasers are currently available at major retailers nationwide in stores and online.

The Mr. Clean Shower & Tub Scrubber Starter Kit includes the Shower & Tub Scrubber and two Mr. Clean Shower & Tub Foaming Magic Erasers. Pricing and promotion are at the discretion of the retailer.

To learn more, please visit MrClean.com. Follow @MrClean on TikTok and Instagram for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.

Sweepstakes Disclosure

NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the 50 US and DC who are 18 years of age or older as of the last day of the month prior to date of entry. The Everything Shower Sweepstakes starts at 12:01 a.m. ET on 6/15/2026 and ends at 11:59 p.m. ET on 6/24/2026. Sponsored by The Procter & Gamble Distributing LLC. For full rules click here.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Business Use Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SKII®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at http://www.pg.com/news.

Maytal Levi
P&G Surface Care, Communications Leader
levi.m@pg.com

Alan Danzis
MSL New York
alan.danzis@mslgroup.com

Source: Procter & Gamble