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About the company

Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.

  • Revenue in HKD (TTM)9.52bn
  • Net income in HKD-300.71m
  • Incorporated2013
  • Employees7.83k
  • Location
    Baozun IncBuilding No. HNo. 1188 Wanrong Road, Zhabei DistrictSHANGHAI 200436ChinaCHN
  • Phone+86 2 160809991
  • Websitehttps://www.baozun.com/
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Mergers & acquisitions

Acquired companyDeal statusDateDate /
Deal status
9991:HKG since
announced
Transaction
value
Hunter Boot LtdAnnounced29 Aug 202329 Aug 2023Announced-17.68%--
Data delayed at least 15 minutes, as of May 14 2024 09:08 BST.
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