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About the company
Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.
- Revenue in HKD (TTM)11.05bn
- Net income in HKD-230.80m
- Incorporated2013
- Employees7.65k
- LocationBaozun IncBuilding No. HNo. 1188 Wanrong Road, Zhabei DistrictSHANGHAI 200436ChinaCHN
- Phone+86 2 160809991
- Websitehttps://www.baozun.com/
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Peer analysis
Key Information
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| C-Link Squared Ltd | 205.89m | -375.95m | 747.31m | 192.00 | -- | 3.02 | -- | 3.63 | -0.1308 | -0.1308 | 0.0717 | 0.0862 | 0.4277 | 37.58 | 5.36 | 1,077,950.00 | -77.93 | -3.93 | -85.13 | -4.55 | 22.90 | 24.02 | -182.22 | -5.11 | 6.14 | -- | 0.0277 | -- | 3.44 | 6.28 | -404.35 | -- | 11.10 | -- |
| Xuan Wu Cloud Technology Holdings Ltd | 1.03bn | -14.16m | 850.01m | 609.00 | -- | 2.46 | -- | 0.8214 | -0.0276 | -0.0276 | 1.89 | 0.623 | 1.42 | -- | 3.31 | 1,611,881.00 | -3.76 | -2.21 | -7.54 | -3.87 | 20.06 | 20.25 | -2.64 | -1.20 | -- | -3.28 | 0.3351 | -- | -10.15 | 13.91 | 109.55 | -13.65 | 0.202 | -- |
| Tian Ge Interactive Holdings Ltd | 42.14m | -52.62m | 876.42m | 109.00 | -- | 0.3349 | -- | 20.80 | -0.0468 | -0.0468 | 0.0374 | 2.36 | 0.0144 | -- | 87.45 | 409,161.30 | -1.88 | -3.22 | -2.16 | -3.81 | 39.98 | 84.47 | -130.78 | -66.00 | -- | -- | 0.099 | -- | -84.98 | -53.82 | 114.85 | -22.93 | -37.75 | -- |
| Gala Technology Holding Ltd | 1.05bn | 127.07m | 884.80m | 517.00 | 6.56 | 1.69 | 4.60 | 0.8408 | 0.9458 | 0.9458 | 7.82 | 3.66 | 1.50 | -- | 15.52 | 2,143,317.00 | 18.09 | 13.42 | 26.91 | 23.34 | 51.82 | 51.55 | 12.07 | 8.65 | -- | 408.63 | 0.0337 | 10.25 | 22.46 | 15.43 | 13.42 | 12.54 | 34.07 | -- |
| Logory Logistics Technology Co Ltd | 8.28bn | 61.10m | 989.65m | 859.00 | 16.20 | 1.18 | 13.63 | 0.1196 | 0.0438 | 0.0438 | 5.94 | 0.6011 | 3.00 | 1,454.42 | 62.06 | 9,533,922.00 | 2.00 | 0.7842 | 6.71 | 3.68 | 5.81 | 5.78 | 0.6665 | 0.3069 | 1.43 | 15.62 | 0.2294 | 0.00 | 34.29 | 16.20 | 269.24 | -- | -32.48 | -- |
| Easou Technology Holdings Ltd | 801.63m | 5.58m | 1.03bn | 146.00 | 140.93 | 1.24 | 30.76 | 1.29 | 0.0162 | 0.0162 | 2.48 | 1.84 | 0.9917 | -- | 3.29 | 5,808,916.00 | 0.6728 | -- | 0.8829 | -- | 41.01 | -- | 0.6784 | -- | -- | -- | 0.1746 | -- | 8.07 | -- | -108.35 | -- | -- | -- |
| CMGE Technology Group Ltd | 1.65bn | -2.84bn | 1.08bn | 346.00 | -- | 0.293 | -- | 0.653 | -0.9716 | -0.9716 | 0.5608 | 1.23 | 0.2595 | -- | 1.76 | 2,326,023.00 | -44.68 | -3.22 | -56.36 | -4.11 | 33.49 | 35.63 | -172.22 | -7.20 | -- | -16.52 | 0.1227 | -- | -25.93 | -8.66 | -10,383.61 | -- | -9.12 | -- |
| Hong Kong Technology Venture Co Ltd | 3.83bn | -62.43m | 1.12bn | 2.21k | -- | 0.7181 | 4.69 | 0.2914 | -0.0782 | -0.0782 | 4.81 | 1.96 | 1.21 | 14.23 | 28.11 | 1,728,505.00 | -1.98 | 2.41 | -2.91 | 3.30 | 55.27 | 51.51 | -1.63 | 2.22 | 0.5718 | -1.38 | 0.2101 | 114.79 | 0.7294 | 22.11 | -247.17 | -- | -0.541 | -- |
| Feiyu Technology International Cmpny Ltd | 708.60m | 16.64m | 1.12bn | 450.00 | 65.55 | 1.88 | 57.56 | 1.58 | 0.0098 | 0.0098 | 0.4032 | 0.3401 | 0.8999 | -- | 13.04 | 1,859,832.00 | 1.78 | -3.39 | 2.03 | -3.97 | 92.59 | 80.57 | 1.97 | -12.33 | -- | -- | 0.1432 | -- | 22.35 | 19.65 | -185.35 | -- | -51.03 | -- |
| iDreamSky Technology Holdings Ltd | 1.53bn | -441.77m | 1.14bn | 702.00 | -- | 0.6064 | -- | 0.746 | -0.2631 | -0.2631 | 0.9083 | 0.9235 | 0.3708 | -- | 7.56 | 1,798,173.00 | -11.02 | -16.18 | -21.43 | -27.54 | 31.35 | 33.18 | -29.71 | -35.74 | -- | -0.0378 | 0.4534 | -- | -21.02 | -11.53 | -16.64 | -- | -22.28 | -- |
| Archosaur Games Inc | 1.51bn | -186.59m | 1.21bn | 1.05k | -- | 0.5086 | -- | 0.8004 | -0.238 | -0.238 | 1.92 | 2.97 | 0.4981 | -- | 11.36 | 1,395,611.00 | -6.15 | -15.73 | -7.43 | -17.51 | 71.64 | 74.31 | -12.35 | -51.09 | -- | -- | 0.0623 | -- | 25.60 | 1.35 | 8.97 | -- | -4.24 | -- |
| Baozun Inc | 11.05bn | -230.80m | 1.22bn | 7.65k | -- | 0.2905 | -- | 0.1101 | -1.33 | -1.33 | 63.26 | 24.10 | 0.986 | 2.05 | 5.10 | 1,444,485.00 | -1.27 | -1.42 | -2.81 | -2.57 | 73.76 | 69.38 | -1.29 | -1.64 | 1.56 | -- | 0.2217 | -- | 6.92 | 5.30 | 33.48 | -- | 6.38 | -- |
| BAIOO Family Interactive Ltd | 651.31m | -8.45m | 1.22bn | 676.00 | -- | 0.6868 | 70.97 | 1.87 | -0.0031 | -0.0031 | 0.2385 | 0.6188 | 0.3066 | 2,380.73 | 18.09 | 1,011,357.00 | -0.3954 | 2.52 | -0.4633 | 2.92 | 47.90 | 41.14 | -1.29 | 5.87 | 3.32 | -- | 0.00 | 141.86 | -30.34 | -4.34 | 10.95 | -- | 73.46 | -- |
| FriendTimes Inc | 1.43bn | 72.61m | 1.22bn | 895.00 | 16.21 | 0.9066 | 12.43 | 0.8566 | 0.0345 | 0.0345 | 0.6778 | 0.6177 | 0.9024 | -- | 17.65 | 1,607,275.00 | 4.60 | 7.59 | 5.51 | 8.60 | 72.40 | 67.86 | 5.09 | 8.18 | -- | -- | 0.0853 | 89.30 | 10.11 | -7.19 | 64.63 | -- | -48.00 | -- |
| Be Friends Holding Ltd | 1.41bn | 59.98m | 1.24bn | 1.28k | 20.03 | 2.18 | 12.88 | 0.876 | 0.0439 | 0.0448 | 1.04 | 0.403 | 1.31 | 21.64 | 5.71 | 956,669.30 | 4.60 | 0.1101 | 6.98 | 0.32 | 44.05 | 47.29 | 3.51 | 0.1007 | 2.46 | -- | 0.096 | 0.00 | 16.40 | 45.61 | -31.60 | -- | 22.32 | -- |
| ZG Group | 1.85bn | -558.55m | 1.61bn | 1.29k | -- | 2.13 | -- | 0.8669 | -0.7212 | -0.7212 | 4.67 | 0.7031 | -- | -- | -- | -- | -- | -- | -- | -- | 24.71 | -- | -30.03 | -- | 1.03 | -37.50 | 0.4713 | -- | 32.74 | -- | 85.28 | -- | -- | -- |
Data as of Feb 13 2026. Currency figures normalised to Baozun Inc's reporting currency: Hong Kong Dollar HKD
5.32%Per cent of shares held by top holders
| Holder | Shares | % Held |
|---|---|---|
| Schroder Investment Management (Singapore) Ltd.as of 22 Nov 2024 | 8.30m | 4.08% |
| Schroder Investment Management (Hong Kong) Ltd.as of 22 Nov 2024 | 1.74m | 0.85% |
| Barclays Investment Solutions Ltd.as of 31 May 2025 | 479.20k | 0.24% |
| Dimensional Fund Advisors LPas of 05 Feb 2026 | 139.40k | 0.07% |
| abrdn Investments Ltd.as of 31 May 2025 | 83.70k | 0.04% |
| Acadian Asset Management LLCas of 30 Sep 2025 | 46.54k | 0.02% |
| Dimensional Fund Advisors Ltd.as of 30 Nov 2025 | 37.41k | 0.02% |
| American Century Investment Management, Inc.as of 30 Sep 2025 | 1.70k | 0.00% |
| DFA Australia Ltd.as of 30 Nov 2025 | 145.00 | 0.00% |
| RHB Asset Management Sdn. Bhd.as of 31 Dec 2024 | 0.00 | 0.00% |
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Data from 31 Oct 2025 - 31 Dec 2025Source: FactSet Research Systems Inc.
