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About the company
Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.
- Revenue in HKD (TTM)9.53bn
- Net income in HKD-301.24m
- Incorporated2013
- Employees7.83k
- LocationBaozun IncBuilding No. HNo. 1188 Wanrong Road, Zhabei DistrictSHANGHAI 200436ChinaCHN
- Phone+86 2 160809991
- Websitehttps://www.baozun.com/
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Mergers & acquisitions
| Acquired company | 9991:HKG since announced | Transaction value |
|---|---|---|
| Hunter Boot Ltd | -28.95% | -- |
Data delayed at least 15 minutes, as of Apr 30 2024 09:08 BST.
Peer analysis
Key Information
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Founder Holdings Ltd | 982.03m | 59.76m | 719.85m | 1.04k | 12.05 | 0.6544 | 9.03 | 0.733 | 0.0498 | 0.0498 | 0.8185 | 0.9169 | 0.6658 | 5.59 | 4.97 | 941,542.70 | 4.05 | -0.608 | 5.33 | -0.8456 | 49.26 | 48.85 | 6.08 | -0.9365 | 3.11 | -- | 0.0031 | -- | 2.55 | -1.50 | 71.95 | -7.31 | -- | -- |
| Tradelink Electronic Commerce Ltd | 266.61m | 100.64m | 731.06m | 242.00 | 7.26 | 1.94 | 6.67 | 2.74 | 0.1267 | 0.1267 | 0.3355 | 0.4734 | 0.4946 | -- | 6.29 | 1,101,698.00 | 18.67 | 13.51 | 26.85 | 20.25 | 89.59 | 87.09 | 37.75 | 27.31 | -- | -- | 0.0039 | 98.91 | 3.01 | -0.3943 | 92.31 | 2.31 | 15.96 | 1.03 |
| Capinfo Company Ltd | 1.54bn | -78.88m | 753.50m | 1.62k | -- | 0.6083 | 7.35 | 0.4885 | -0.0272 | -0.0272 | 0.5322 | 0.4275 | 0.5654 | 6.10 | 2.95 | 949,777.40 | -2.46 | 3.15 | -5.06 | 6.42 | 27.64 | 33.63 | -4.36 | 5.44 | 1.17 | -- | 0.017 | -- | 0.1847 | 4.73 | -156.70 | -- | -- | -- |
| Lvji Technology Holdings Inc | 633.38m | 157.07m | 860.47m | 54.00 | 5.16 | 0.8303 | 3.27 | 1.36 | 0.0989 | 0.0989 | 0.4015 | 0.6143 | 0.6424 | -- | 14.02 | 11,729,270.00 | 15.93 | -7.44 | 17.86 | -8.14 | 38.15 | 36.49 | 24.80 | -14.28 | -- | -- | 0.0058 | -- | 70.01 | 14.18 | 286.73 | 7.79 | -- | -- |
| Logory Logistics Technology Co Ltd | 6.08bn | -31.99m | 1.12bn | 912.00 | -- | 1.58 | -- | 0.1835 | -0.0239 | -0.0239 | 4.11 | 0.5066 | 2.43 | 327.26 | 41.84 | 6,662,922.00 | -1.28 | -- | -4.82 | -- | 5.58 | -- | -0.5275 | -- | 1.31 | -- | 0.184 | -- | -9.48 | -- | -2,222.33 | -- | -- | -- |
| Chanjet Information Technology Co Ltd | 866.25m | 17.18m | 1.13bn | 1.11k | 63.10 | 1.20 | 33.07 | 1.30 | 0.0548 | 0.0548 | 2.72 | 2.89 | 0.5158 | 296.24 | 15.63 | 780,404.40 | 1.02 | -3.23 | 1.67 | -4.44 | 67.27 | 72.56 | 1.98 | -8.39 | 2.29 | -- | 0.0077 | -- | 17.71 | 13.29 | 107.49 | -31.70 | -- | -- |
| Goldpac Group Ltd | 1.53bn | 142.88m | 1.18bn | 1.51k | 8.18 | 0.5261 | 5.64 | 0.77 | 0.1761 | 0.1761 | 1.89 | 2.74 | 0.5144 | 3.00 | 4.08 | 1,017,048.00 | 5.49 | 5.80 | 7.18 | 7.52 | 29.65 | 28.62 | 10.67 | 10.99 | 2.98 | -- | 0.0057 | 59.58 | -7.43 | 0.0771 | -10.43 | -5.50 | -7.42 | -5.86 |
| Archosaur Games Inc | 982.96m | -341.43m | 1.26bn | 1.09k | -- | 0.4922 | -- | 1.28 | -0.4352 | -0.4352 | 1.25 | 3.21 | 0.3189 | -- | 7.53 | 904,286.10 | -11.08 | -13.95 | -12.51 | -15.45 | 71.59 | 76.83 | -34.73 | -43.20 | -- | -50.07 | 0.0186 | -- | 55.53 | 0.868 | 58.94 | -- | -25.75 | -- |
| Baozun Inc | 9.53bn | -301.24m | 1.31bn | 7.83k | -- | 0.2759 | -- | 0.137 | -1.69 | -1.69 | 53.35 | 24.46 | 0.8557 | 2.42 | 3.94 | 1,218,135.00 | -2.22 | -0.734 | -4.67 | -1.27 | 72.66 | 67.14 | -2.60 | -0.8117 | 1.66 | -14.10 | 0.2171 | -- | 4.90 | 10.32 | 57.38 | -- | 1.98 | -- |
| Imperium Technology Group Ltd | 107.68m | -111.49m | 1.33bn | 208.00 | -- | -- | -- | 12.36 | -0.3585 | -0.3585 | 0.3462 | -0.5652 | 0.496 | 61.05 | 5.79 | 476,465.30 | -52.61 | -39.15 | -- | -144.53 | 11.25 | 10.24 | -106.06 | -49.58 | 0.3332 | -8.46 | 2.69 | -- | -17.39 | -9.52 | -82.65 | -- | 33.54 | -- |
| Boyaa Interactive International Ltd | 426.93m | 126.78m | 1.40bn | 233.00 | 10.44 | 0.8081 | 10.02 | 3.27 | 0.1887 | 0.1887 | 0.6356 | 2.44 | 0.2124 | -- | 14.83 | 1,832,302.00 | 6.31 | 1.60 | 7.61 | 1.85 | 68.75 | 67.66 | 29.70 | 9.15 | -- | -- | 0.0077 | 112.46 | 5.15 | -2.73 | 82.52 | -10.28 | 4.30 | -- |
| Beijing Airdoc Technology Co Ltd | 220.68m | -143.40m | 1.68bn | 339.00 | -- | 1.01 | -- | 7.61 | -1.39 | -1.39 | 2.13 | 16.09 | 0.1191 | 2.26 | 2.84 | 650,982.90 | -8.51 | -- | -9.03 | -- | 61.35 | -- | -71.41 | -- | 11.26 | -- | 0.006 | -- | 79.46 | -- | 26.37 | -- | -- | -- |
| FriendTimes Inc | 1.14bn | -149.44m | 1.81bn | 1.08k | -- | 1.39 | -- | 1.58 | -0.0688 | -0.0688 | 0.5268 | 0.5971 | 0.686 | -- | 16.04 | 1,061,894.00 | -8.97 | 13.82 | -10.17 | 15.57 | 66.51 | 67.01 | -13.08 | 13.41 | -- | -- | 0.1094 | 69.11 | -30.72 | -6.33 | -650.04 | -- | -43.15 | -- |
| IntelliCentrics Global Holdings Ltd | 341.18m | -79.94m | 1.84bn | 161.00 | -- | -- | -- | 5.40 | -0.1764 | -0.1764 | 0.7532 | -0.1603 | 0.7674 | -- | -- | 1,854,218.00 | -17.97 | -- | -99.13 | -- | 88.81 | -- | -23.41 | -- | -- | -3.13 | 1.44 | -- | 8.07 | -- | 23.71 | -- | -- | -- |
| Qingci Games Inc | 979.98m | -40.43m | 1.87bn | 643.00 | -- | 0.9873 | -- | 1.90 | -0.0585 | -0.0585 | 1.42 | 2.73 | 0.4627 | 495.18 | 15.04 | 1,524,077.00 | -1.92 | -4.08 | -2.11 | -4.85 | 61.59 | 70.84 | -4.15 | -5.99 | 7.60 | -- | 0.0248 | -- | 43.68 | 55.88 | -174.32 | -- | 130.49 | -- |
| Be Friends Holding Ltd | 1.16bn | 129.25m | 1.88bn | 1.26k | 14.42 | 5.83 | 17.80 | 1.62 | 0.0936 | 0.0936 | 0.8418 | 0.2314 | 1.79 | 7.84 | 5.69 | 922,539.40 | 18.97 | -6.00 | 49.42 | -19.58 | 52.12 | 44.87 | 10.61 | -7.71 | 1.13 | 28.00 | 0.359 | -- | 152.42 | 29.18 | 1,397.51 | -- | 10.27 | -- |
Data as of Apr 30 2024. Currency figures normalised to Baozun Inc's reporting currency: Hong Kong Dollar HKD
3.22%Per cent of shares held by top holders
| Holder | Shares | % Held |
|---|---|---|
| FIL Investment Management (Hong Kong) Ltd.as of 09 Nov 2022 | 3.35m | 1.64% |
| Schroder Investment Management (Hong Kong) Ltd.as of 31 Dec 2023 | 1.40m | 0.69% |
| China Asset Management Co., Ltd.as of 30 Jun 2023 | 716.90k | 0.35% |
| Barclays Investment Solutions Ltd.as of 30 Nov 2023 | 479.20k | 0.24% |
| Dimensional Fund Advisors LPas of 04 Apr 2024 | 255.60k | 0.13% |
| SSgA Funds Management, Inc.as of 04 Apr 2024 | 118.88k | 0.06% |
| abrdn Investments Ltd.as of 30 Nov 2023 | 83.70k | 0.04% |
| Dimensional Fund Advisors Ltd.as of 29 Feb 2024 | 71.29k | 0.04% |
| RHB Asset Management Sdn. Bhd.as of 30 Jun 2023 | 69.20k | 0.03% |
| Acadian Asset Management LLCas of 30 Sep 2023 | 13.00k | 0.01% |
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Data from 31 Dec 2023 - 25 Apr 2024Source: FactSet Research Systems Inc.
