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About the company
AO World PLC is a United Kingdom-based online electrical retailer. The Company offers major and small domestic appliances and a range of mobile phones, AV, consumer electricals and laptops. It also provides ancillary services such as the installation of new and collection of old products and offers product protection plans and customer finance. It serves the business-to-business market in the United Kingdom, providing electricals and installation services at scale. It also has a Waste Electrical and Electronic Equipment (WEEE) processing facility, ensuring customers' electronic waste is dealt with responsibly. Its official AO Outlet eBay store gives its customers the chance to make savings. It sells over 9,000 different electrical products on ao.com. It has three mobile brands: mobilephonesdirect.co.uk, affordablemobiles.co.uk and buymobiles.net. Music Magpie serves as its sales platform in the United Kingdom, across both musicmagpie.co.uk and its respective mobile applications.
- Revenue in GBP (TTM)1.21bn
- Net income in GBP11.20m
- Incorporated2005
- Employees3.13k
- LocationAO World plcAo Park, 5A the ParklandsBolton BL6 4SDUnited KingdomGBR
- Phone+44 120 467 2400
- Websitehttps://www.ao-world.com
Peer analysis
- Key Information
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- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Komplett ASA | 1.20bn | -13.50m | 167.69m | 860.00 | -- | 0.882 | 9.37 | 0.14 | -0.998 | -0.998 | 88.54 | 14.06 | 2.19 | 6.44 | 71.22 | 18,052,330.00 | -2.45 | -2.88 | -4.13 | -5.33 | 14.30 | 13.31 | -1.11 | -1.13 | 0.372 | -0.297 | 0.3488 | -- | -3.53 | 15.19 | 81.50 | -- | 37.44 | -- |
| Mobiltel Iletisim Hizmetlr Sny V Tcrt AS | 216.17m | 4.09m | 188.79m | 181.00 | 46.11 | 1.48 | 34.00 | 0.8733 | 0.2382 | 0.2382 | 12.57 | 7.40 | 1.25 | 36.12 | 7.29 | 70,808,460.00 | 2.52 | 6.85 | 3.42 | 9.44 | 10.60 | 13.48 | 2.02 | 6.01 | 1.15 | 4.84 | 0.1939 | -- | -15.66 | 48.00 | -73.82 | 85.85 | 58.50 | -- |
| AO World PLC | 1.21bn | 11.20m | 577.96m | 3.13k | 53.67 | 3.75 | 14.38 | 0.4773 | 0.0188 | 0.02 | 2.09 | 0.2691 | 2.59 | 10.20 | 10.88 | 386,530.50 | 2.40 | 2.18 | 5.56 | 5.95 | 24.69 | 20.70 | 0.9249 | 0.8606 | 0.7006 | -- | 0.2927 | 0.00 | 9.45 | 1.70 | -60.73 | 57.53 | 2.16 | -- |
| Fnac Darty SA | 8.12bn | 17.91m | 913.64m | 29.67k | 66.87 | 0.6842 | 12.89 | 0.1125 | 0.5294 | 0.5981 | 313.25 | 51.74 | 1.34 | 4.70 | 61.43 | 314,949.80 | 0.3421 | 0.8675 | 0.6056 | 1.66 | 29.18 | 29.87 | 0.2558 | 0.7804 | 0.3571 | 1.72 | 0.6192 | 52.95 | 4.81 | 2.35 | 145.07 | -21.73 | -- | -- |
| Currys PLC | 9.02bn | 132.00m | 1.65bn | 24.44k | 13.12 | 0.7531 | 3.88 | 0.1833 | 0.1136 | 0.1136 | 8.02 | 1.98 | 1.57 | -- | 12.15 | 368,970.20 | 2.30 | -0.9071 | 4.31 | -1.50 | -- | 17.73 | 1.46 | -0.615 | 0.3229 | 4.23 | 0.2861 | -- | 2.71 | -3.06 | 300.00 | -- | -16.61 | 4.47 |
| Ceconomy AG | 20.09bn | -1.74m | 1.86bn | 40.68k | -- | 3.19 | 3.18 | 0.0927 | -0.0222 | -0.0222 | 47.44 | 1.38 | 1.78 | 5.09 | 32.27 | 568,015.30 | 0.00 | 0.7467 | 0.00 | 2.44 | 18.13 | 17.60 | 0.00 | 0.3418 | 0.568 | 2.44 | 0.7933 | -- | 2.81 | 2.06 | -146.05 | -- | 11.15 | -- |
| Holder | Shares | % Held |
|---|---|---|
| Camelot Capital Partners LLCas of 31 Mar 2025 | 118.46m | 20.66% |
| Odey Asset Management LLPas of 09 Jun 2023 | 29.76m | 5.19% |
| Lancaster Investment Management LLPas of 21 Oct 2025 | 28.93m | 5.04% |
| Phoenix Asset Management Partners Ltd.as of 05 Dec 2025 | 28.75m | 5.01% |
| Waystone Management (UK) Ltd.as of 30 Jun 2025 | 12.87m | 2.24% |
| The Vanguard Group, Inc.as of 01 Jan 2026 | 11.34m | 1.98% |
| Union Bancaire Priv�e, UBP SAas of 01 Jan 2026 | 10.23m | 1.78% |
| Premier Fund Managers Ltd.as of 01 Jan 2026 | 4.97m | 0.87% |
| Coutts & Co. (Private Banking)as of 01 Jan 2026 | 4.59m | 0.80% |
| Vanguard Asset Management Ltd.as of 31 Dec 2025 | 4.21m | 0.73% |
