Consumer GoodsAutomobiles & Parts
  • Price (USD)23.44
  • Today's Change0.29 / 1.25%
  • Shares traded1.83m
  • 1 Year change-33.35%
  • Beta1.4596
Data delayed at least 15 minutes, as of Jul 03 2020 00:00 BST.
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Profile data is unavailable for this security.

About the company

Harley-Davidson, Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services. The Company manufactures and sells at wholesale cruiser and touring motorcycles. The Financial Services segment consists of HDFS, which provides wholesale and retail financing and insurance-related programs to the Harley-Davidson dealers and their retail customers. HDFS is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans for the purchase of Harley-Davidson motorcycles.

  • Revenue in USD (TTM)5.28bn
  • Net income in USD365.39m
  • Incorporated1991
  • Employees5.00k
  • Location
    Harley-Davidson Inc3700 W JUNEAU AVEMILWAUKEE 53208-2818United StatesUSA
  • Phone+1 (414) 343-8553
  • Fax+1 (414) 343-4621
  • Websitehttps://www.harley-davidson.com/
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Peer analysis

Key Information
CompanyRevenue (TTM)Net income (TTM)Market capEmployeesPrice/earnings (TTM)Price/book value (MRQ)Price/cash flow (TTM)Price/sales (TTM)EPS (excl. extraordinary items, TTM)EPS (incl. extraordinary items, TTM)Revenue per share (TTM)Book value per share (MRQ)Asset turnover (TTM)Inventory turnover (TTM)Receivables turnover (TTM)Revenues per employee (TTM)Return on avg assets (TTM)Return on avg assets (5 yr avg)Return on investment (TTM)Return on investment (5 yr avg)Gross margin (TTM)Gross margin
(5 yr avg)
Net profit margin (TTM)Net Profit margin
(5 yr avg)
Quick ratio (MRQ)Interest coverage (TTM)Total debt to capital (MRQ)Payout ratio
(5 yr avg)
(YOY change %)
(5 yr growth rate)
Net income
(YOY change %)
Net income
(5 yr growth rate)
Capital expenditure
(5 yr growth rate)
(5 yr growth rate)
Johnson Outdoors Inc.571.41m52.79m915.00m1.20k17.272.6413.721.605.255.2556.9234.431.232.834.94476,175.0011.329.2814.5211.9844.6442.699.246.492.39--0.0012.873.335.744.8141.314.8213.30
Malibu Boats Inc729.32m74.77m1.06bn1.84k14.314.3110.931.453.603.6035.1011.931.386.8224.10397,451.8014.9017.1618.0621.7923.7825.1410.7811.301.8322.370.43310.0037.6329.07-8.39--24.84--
Smith & Wesson Brands Inc678.39m-61.23m1.26bn1.97k--3.24--1.85-1.11-1.1112.276.990.90712.717.61344,359.90-8.195.37-9.766.4534.6037.35-9.035.341.784.450.34070.006.284.21-433.86---12.41--
Niu Technologies - ADR276.55m21.47m1.36bn521.0074.2612.29--4.930.24580.24583.191.491.478.7627.70530,811.1011.40--21.78--23.84--7.76--1.70--0.195--40.50--154.46------
Sturm Ruger & Company Inc420.11m34.60m1.37bn1.58k40.554.6221.593.271.941.9423.5517.031.2111.587.78265,889.909.9717.9612.0123.0024.5129.498.2410.763.94--0.0038.95-17.18-5.49-36.60-3.52-14.94-12.73
Callaway Golf Co1.63bn59.66m1.60bn4.20k27.572.1016.720.98210.61580.615817.048.080.79982.275.97387,414.802.939.214.1212.9144.5045.003.667.700.80364.060.51264.2336.8713.91-24.1937.7538.450.00
Acushnet Holdings Corp1.66bn95.02m2.57bn5.21k27.492.8918.201.551.261.2621.9511.970.87992.265.15317,743.305.184.686.966.4051.3851.465.895.130.9969.810.360929.862.921.809.3998.736.97--
Mattel Inc4.41bn-247.96m3.51bn24.00k--22.15--0.7962-0.7153-0.715312.710.4570.8924.107.65183,724.80-5.02-4.01-6.40-5.2545.3443.80-5.62-4.881.110.25330.95---0.2268-5.6559.68---14.88--
Harley-Davidson Inc5.28bn365.39m3.59bn5.00k10.,055,131.003.365.895.398.4136.0638.876.9310.360.953119.470.827941.46-6.21-2.95-20.51-12.89-4.826.40
Yeti Holdings Inc932.79m56.75m3.71bn790.0065.0328.1542.713.980.65590.655910.751.521.602.4115.141,180,751.009.7610.8813.5215.1852.6549.336.086.971.325.380.72280.0017.3243.97-12.6928.8353.02--
Brunswick Corporation4.02bn24.90m5.13bn12.83k186.753.9332.251.270.347-0.242948.2016.480.97663.528.34313,626.400.60445.530.86657.8127.5026.770.61894.750.80067.970.534131.69-0.30331.37-88.33-31.0413.2614.09
Polaris Inc6.69bn270.18m5.62bn14.00k21.185.6010.960.83944.334.33107.4816.371.464.2835.72478,002.005.899.758.4314.6123.7525.144.045.650.496--0.683546.4911.588.65-3.37-6.534.154.91
Data as of Jul 03 2020. Currency figures normalised to Harley-Davidson Inc's reporting currency: US Dollar USD

Institutional shareholders

54.93%Per cent of shares held by top holders
HolderShares% Held
The Vanguard Group, Inc.as of 31 Mar 202016.92m11.04%
BlackRock Fund Advisorsas of 31 Mar 202011.27m7.36%
Dodge & Coxas of 31 Mar 202010.07m6.57%
Invesco Advisers, Inc.as of 31 Mar 20209.43m6.15%
SSgA Funds Management, Inc.as of 31 Mar 20207.63m4.98%
Mellon Investments Corp.as of 31 Mar 20207.27m4.75%
Hotchkis & Wiley Capital Management LLCas of 31 Mar 20206.14m4.01%
Newton Investment Management Ltd.as of 31 Mar 20205.94m3.88%
Massachusetts Financial Services Co.as of 31 Mar 20204.92m3.21%
Beutel, Goodman & Co. Ltd.as of 31 Mar 20204.55m2.97%
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Data from 31 Mar 2020 - 31 Mar 2020Source: FactSet Research Systems Inc.
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