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About the company
Harley-Davidson, Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services. The Company manufactures and sells at wholesale cruiser and touring motorcycles. The Financial Services segment consists of HDFS, which provides wholesale and retail financing and insurance-related programs to the Harley-Davidson dealers and their retail customers. HDFS is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans for the purchase of Harley-Davidson motorcycles.
- Revenue in USD (TTM)5.56bn
- Net income in USD486.13m
- Incorporated1991
- Employees5.30k
- LocationHarley-Davidson Inc3700 W JUNEAU AVEMILWAUKEE 53208-2818United StatesUSA
- Phone+1 (414) 343-8553
- Fax+1 (414) 343-4621
- Websitehttps://www.harley-davidson.com/
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Mergers & acquisitions
| Acquired company | HOG:NYQ since announced | Transaction value |
|---|---|---|
| StaCyc Inc | -7.27% | -- |
Data delayed at least 15 minutes, as of May 20 2019 21:03 BST.
Peer analysis
Key Information
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Fitbit Inc | 1.54bn | -184.42m | 1.25bn | 1.64k | -- | 1.87 | -- | 0.8168 | -0.7478 | -0.7478 | 6.19 | 2.63 | 1.11 | 5.68 | 6.61 | 906,734.40 | -13.35 | -3.31 | -22.67 | -6.02 | 37.69 | 43.02 | -12.01 | -2.69 | 1.57 | -- | 0.0031 | -- | -6.41 | 41.02 | 19.79 | -- | 47.70 | -- |
| Callaway Golf Co | 1.36bn | 90.53m | 1.47bn | 2.40k | 16.17 | 1.90 | 12.37 | 1.04 | 0.9287 | 0.9287 | 14.08 | 7.89 | 0.8893 | 2.29 | 4.92 | 564,933.30 | 5.97 | 9.62 | 8.63 | 13.65 | 45.46 | 44.13 | 6.71 | 7.68 | 0.851 | -- | 0.4774 | 4.77 | 18.51 | 8.08 | 116.66 | -- | 23.08 | 0.00 |
| Acushnet Holdings Corp | 1.63bn | 104.12m | 1.84bn | 5.21k | 17.66 | 2.01 | 12.52 | 1.13 | 1.38 | 1.23 | 21.45 | 12.08 | 0.8647 | 2.22 | 4.76 | 312,079.50 | 5.68 | -- | 7.54 | -- | 51.48 | 50.94 | 6.57 | 3.95 | 1.08 | 8.36 | 0.3526 | 27.03 | 4.71 | 2.03 | -0.5589 | 111.32 | -6.73 | -- |
| Yeti Holdings Inc | 798.93m | 63.19m | 2.16bn | 647.00 | 33.73 | 60.12 | 23.13 | 2.67 | 0.7509 | 0.7509 | 9.46 | 0.4213 | 1.60 | 2.46 | 12.95 | 1,234,821.00 | 12.66 | -- | 18.73 | -- | 50.39 | 48.27 | 7.91 | 7.57 | 0.5917 | 3.69 | 0.8995 | 0.00 | 21.84 | 54.00 | 173.27 | 51.40 | 34.76 | -- |
| Mattel Inc | 4.49bn | -403.46m | 3.74bn | 27.00k | -- | 7.30 | -- | 0.8429 | -1.17 | -1.17 | 13.00 | 1.50 | 0.8649 | 4.14 | 6.91 | 166,360.20 | -7.77 | -1.58 | -9.61 | -2.03 | 40.42 | 45.07 | -8.98 | -1.90 | 1.27 | 0.012 | 0.8462 | -- | -7.60 | -7.00 | 54.19 | -- | -9.57 | -- |
| Brunswick Corporation | 5.22bn | 141.80m | 4.10bn | 16.04k | 28.91 | 2.65 | 13.34 | 0.775 | 1.61 | 1.77 | 59.44 | 17.54 | 1.35 | 4.26 | 8.03 | 325,707.70 | 3.67 | 7.12 | 5.20 | 10.10 | 25.72 | 26.78 | 2.71 | 5.32 | 0.7852 | 14.74 | 0.4573 | 23.27 | 6.69 | 7.46 | 18.24 | -19.36 | 8.86 | 50.81 |
| Polaris Industries Inc. | 6.28bn | 327.92m | 5.24bn | 12.00k | 16.58 | 5.97 | 9.71 | 0.8361 | 5.18 | 5.18 | 99.39 | 14.40 | 1.65 | 4.58 | 31.95 | 523,063.10 | 8.60 | 12.43 | 12.46 | 19.12 | 24.38 | 26.13 | 5.22 | 6.68 | 0.3929 | -- | 0.7049 | 41.58 | 11.98 | 9.98 | 47.09 | -2.53 | -2.16 | 7.39 |
| Harley-Davidson Inc | 5.56bn | 486.13m | 5.50bn | 5.30k | 11.82 | 3.11 | 7.35 | 0.9961 | 2.95 | 2.94 | 33.85 | 11.21 | 0.533 | 6.04 | 2.02 | 1,048,893.00 | 4.66 | 6.88 | 7.22 | 9.65 | 36.92 | 39.76 | 8.74 | 11.48 | 1.05 | 28.38 | 0.8026 | 36.36 | 1.23 | -0.6282 | -7.29 | -6.20 | 0.4939 | 11.99 |
| Pool Corporation | 3.01bn | 235.76m | 7.32bn | 4.00k | 32.66 | 32.65 | 27.90 | 2.44 | 5.67 | 5.67 | 72.70 | 5.67 | 1.97 | 2.80 | 9.59 | 752,413.30 | 15.40 | 16.16 | 24.45 | 23.23 | 29.20 | 28.81 | 7.82 | 6.18 | 0.5988 | 13.29 | 0.7566 | 32.15 | 7.53 | 7.59 | 30.52 | 19.22 | 11.00 | 18.70 |
| Hasbro, Inc. | 4.60bn | 352.50m | 12.23bn | 5.80k | 34.78 | 7.31 | 22.98 | 2.63 | 2.76 | 2.82 | 36.17 | 13.15 | 0.9511 | 4.35 | 7.35 | 792,381.90 | 7.30 | 9.68 | 8.97 | 13.15 | 52.19 | 53.19 | 7.67 | 10.06 | 2.26 | 6.73 | 0.5081 | 54.52 | -12.10 | 2.33 | -63.38 | -1.82 | 4.62 | 9.54 |
Data as of May 20 2019. Currency figures normalised to Harley-Davidson Inc's reporting currency: US Dollar USD
51.71%Per cent of shares held by top holders
| Holder | Shares | % Held |
|---|---|---|
| The Vanguard Group, Inc.as of 31 Mar 2019 | 17.52m | 11.02% |
| BlackRock Fund Advisorsas of 31 Mar 2019 | 11.15m | 7.01% |
| Dodge & Coxas of 31 Mar 2019 | 9.81m | 6.17% |
| Invesco Advisers, Inc.as of 31 Mar 2019 | 7.87m | 4.95% |
| Massachusetts Financial Services Co.as of 31 Mar 2019 | 7.51m | 4.72% |
| SSgA Funds Management, Inc.as of 31 Mar 2019 | 7.44m | 4.68% |
| Mellon Investments Corp.as of 31 Mar 2019 | 7.09m | 4.46% |
| Newton Investment Management Ltd.as of 31 Mar 2019 | 5.12m | 3.22% |
| Columbia Management Investment Advisers LLCas of 31 Mar 2019 | 4.49m | 2.82% |
| Kiltearn Partners LLPas of 31 Mar 2019 | 4.24m | 2.67% |
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Data from 31 Mar 2019 - 31 Mar 2019Source: FactSet Research Systems Inc.
