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About the company
Harley-Davidson, Inc. is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates through two segments: Motorcycles and Related Products (Motorcycles) and Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise and services. The Company's products are sold to retail customers primarily through a network of independent dealers. The Financial Services segment consists of HDFS, which is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. HDFS also works with certain unaffiliated insurance companies to provide motorcycle insurance and protection products to motorcycle owners.
- Revenue in USD (TTM)5.05bn
- Net income in USD532.06m
- Incorporated1991
- Employees4.60k
- LocationHarley-Davidson Inc3700 W JUNEAU AVEMILWAUKEE 53208-2818United StatesUSA
- Phone+1 (414) 343-8553
- Fax+1 (414) 343-4621
- Websitehttps://www.harley-davidson.com/
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Peer analysis
Key Information
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sturm Ruger & Company Inc | 731.96m | 149.49m | 1.26bn | 1.87k | 8.53 | 3.73 | 7.11 | 1.72 | 8.41 | 8.41 | 41.16 | 19.21 | 2.00 | 17.14 | 11.25 | 391,419.80 | 40.92 | 18.98 | 51.30 | 24.06 | 38.30 | 30.02 | 20.42 | 11.75 | 3.36 | 1,927.42 | 0.00 | 65.27 | 38.58 | 0.6369 | 179.95 | 7.79 | 12.85 | -2.89 |
| Malibu Boats Inc | 999.03m | 115.69m | 1.45bn | 2.65k | 12.67 | 3.62 | 10.00 | 1.45 | 5.48 | 5.48 | 47.37 | 19.21 | 1.57 | 6.84 | 27.66 | 377,704.30 | 18.86 | 17.75 | 25.28 | 21.79 | 25.07 | 24.56 | 12.03 | 11.67 | 0.3785 | 61.21 | 0.2316 | 0.00 | 41.85 | 29.65 | 78.42 | 43.51 | 37.79 | -- |
| Niu Technologies - ADR | 532.76m | 37.14m | 1.55bn | 623.00 | 49.76 | 8.15 | -- | 2.91 | 0.4088 | 0.4088 | 5.93 | 2.50 | 1.48 | 11.74 | 66.14 | 855,148.30 | 10.34 | -- | 21.21 | -- | 22.40 | -- | 6.97 | -- | 1.34 | -- | 0.1663 | -- | 17.73 | -- | -11.28 | -- | -- | -- |
| Bird Global Inc | -100.00bn | -100.00bn | 1.77bn | -- | -- | 0.8876 | -- | -- | -- | -- | -- | 7.27 | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | 0.00 | -- | -- | -- | -- | -- | -- | -- |
| Leslie's Inc | 1.32bn | 124.15m | 3.98bn | 3.70k | 33.18 | -- | 26.22 | 3.02 | 0.6316 | 0.6316 | 7.07 | -1.40 | 1.66 | 3.66 | 31.44 | 355,487.30 | 15.66 | -- | 25.57 | -- | 43.62 | -- | 9.44 | -- | 1.09 | 4.80 | 1.50 | -- | 19.83 | -- | 8,242.02 | -- | -- | -- |
| Acushnet Holdings Corp | 2.15bn | 226.91m | 4.00bn | 5.37k | 18.03 | 3.52 | 14.43 | 1.86 | 3.02 | 3.02 | 28.55 | 15.44 | 1.10 | 3.15 | 7.56 | 400,346.30 | 11.87 | 5.73 | 15.29 | 7.58 | 52.82 | 51.43 | 10.82 | 6.25 | 1.63 | 31.51 | 0.2134 | 34.79 | -4.12 | 1.41 | -20.70 | 41.87 | 1.24 | -- |
| Callaway Golf Co | 2.80bn | 307.64m | 5.01bn | 4.20k | 12.58 | 1.35 | 11.76 | 1.79 | 2.14 | 2.14 | 18.67 | 20.01 | 0.5973 | 3.50 | 11.30 | 665,798.10 | 6.57 | 4.87 | 7.55 | 6.66 | 55.54 | 44.45 | 11.00 | 4.61 | 1.14 | -- | 0.2297 | 5.75 | -6.56 | 13.50 | -259.85 | -- | 22.27 | -- |
| Harley-Davidson Inc | 5.05bn | 532.06m | 5.64bn | 4.60k | 10.68 | 2.41 | 8.05 | 1.12 | 3.43 | 3.43 | 32.66 | 15.18 | 0.4252 | 8.06 | 2.69 | 1,096,760.00 | 4.48 | 4.27 | 6.62 | 6.20 | 36.25 | 37.56 | 10.55 | 8.31 | 1.23 | 34.05 | 0.756 | 47.31 | -24.38 | -7.53 | -99.69 | -71.99 | -12.80 | -18.72 |
| Polaris Inc | 8.18bn | 605.90m | 6.78bn | 15.00k | 11.72 | 5.60 | 7.94 | 0.8289 | 9.54 | 9.54 | 129.14 | 19.96 | 1.70 | 4.11 | 33.82 | 545,606.70 | 12.56 | 6.71 | 21.78 | 10.14 | 25.02 | 24.44 | 7.41 | 4.11 | 0.3654 | -- | 0.5566 | 59.98 | 3.62 | 8.29 | -61.48 | -22.81 | -3.03 | 3.19 |
| Brunswick Corporation | 5.58bn | 589.40m | 7.24bn | 14.38k | 12.53 | 3.92 | 9.52 | 1.30 | 7.50 | 7.46 | 70.88 | 23.98 | 1.26 | 5.16 | 13.12 | 387,727.70 | 13.29 | 6.17 | 17.69 | 8.68 | 29.15 | 26.92 | 10.57 | 5.31 | 1.59 | 14.58 | 0.4975 | 30.28 | 5.82 | 2.84 | 1,132.57 | 10.17 | 9.84 | 13.53 |
| Mattel Inc | 5.29bn | 807.70m | 7.43bn | 32.10k | 9.32 | 5.66 | 7.64 | 1.41 | 2.28 | 2.28 | 15.03 | 3.75 | 0.8906 | 3.53 | 3.83 | 164,754.30 | 13.22 | -5.03 | 18.39 | -6.65 | 48.78 | 43.52 | 14.84 | -6.16 | 1.10 | 2.53 | 0.6725 | -- | 1.76 | -4.27 | 159.31 | -19.14 | -13.71 | -- |
| Yeti Holdings Inc | 1.34bn | 202.12m | 8.08bn | 701.00 | 40.38 | 18.36 | 34.63 | 6.01 | 2.28 | 2.28 | 15.17 | 5.02 | 1.62 | 2.78 | 17.40 | 1,916,736.00 | 24.38 | 12.20 | 36.46 | 17.54 | 58.51 | 51.76 | 15.04 | 7.87 | 1.11 | 66.41 | 0.2231 | 0.00 | 19.48 | 18.41 | 208.92 | 15.99 | 11.94 | -- |
| Hasbro, Inc. | 6.13bn | 491.07m | 13.37bn | 6.82k | 27.29 | 4.43 | 17.46 | 2.18 | 3.55 | 3.27 | 44.39 | 21.89 | 0.5857 | 4.45 | 3.55 | 898,559.30 | 4.74 | 6.98 | 6.18 | 8.99 | 60.65 | 54.12 | 8.09 | 9.01 | 1.30 | 5.28 | 0.5749 | 69.67 | 15.79 | 4.21 | -57.25 | -13.21 | -2.40 | 8.49 |
Data as of Nov 30 2021. Currency figures normalised to Harley-Davidson Inc's reporting currency: US Dollar USD
49.60%Per cent of shares held by top holders
| Holder | Shares | % Held |
|---|---|---|
| Boston Partners Global Investors, Inc.as of 30 Sep 2021 | 13.68m | 8.89% |
| The Vanguard Group, Inc.as of 30 Sep 2021 | 13.65m | 8.87% |
| BlackRock Fund Advisorsas of 30 Sep 2021 | 11.32m | 7.36% |
| H Partners Management LLCas of 30 Sep 2021 | 11.20m | 7.28% |
| Beutel, Goodman & Co. Ltd.as of 30 Sep 2021 | 6.99m | 4.54% |
| LSV Asset Managementas of 30 Sep 2021 | 4.83m | 3.14% |
| Jupiter Asset Management Ltd.as of 30 Sep 2021 | 4.02m | 2.61% |
| SSgA Funds Management, Inc.as of 30 Sep 2021 | 3.81m | 2.48% |
| D. E. Shaw & Co. LPas of 30 Sep 2021 | 3.65m | 2.37% |
| Hotchkis & Wiley Capital Management LLCas of 30 Sep 2021 | 3.16m | 2.06% |
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Data from 30 Sep 2021 - 30 Sep 2021Source: FactSet Research Systems Inc.
