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About the company
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.
- Revenue in USD (TTM)4.79bn
- Net income in USD353.52m
- Incorporated1991
- Employees5.90k
- LocationHarley-Davidson Inc3700 W JUNEAU AVEMILWAUKEE 53208United StatesUSA
- Phone+1 (414) 343-8553
- Fax+1 (414) 343-4621
- Websitehttps://www.harley-davidson.com/
Peer analysis
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Polaris Inc | 6.97bn | 40.20m | 2.64bn | 15.00k | 66.06 | 2.15 | 7.83 | 0.3786 | 0.7113 | 0.7113 | 123.01 | 21.82 | 1.27 | 3.02 | 29.97 | 464,986.70 | 0.737 | 8.17 | 1.19 | 13.75 | 19.81 | 22.57 | 0.5821 | 5.40 | 0.3659 | 4.05 | 0.6255 | 36.02 | -19.69 | 1.13 | -77.96 | -19.31 | 5.23 | 1.59 |
| Harley-Davidson Inc | 4.79bn | 353.52m | 2.87bn | 5.90k | 8.84 | 0.9283 | 5.70 | 0.6005 | 2.68 | 2.68 | 37.10 | 25.49 | 0.3873 | 4.19 | 1.76 | 811,255.30 | 2.78 | 4.37 | 3.90 | 6.28 | 34.71 | 35.91 | 7.18 | 9.67 | 1.36 | -- | 0.697 | 17.27 | -11.13 | -0.6614 | -35.56 | 1.45 | 1.61 | -14.38 |
| Zeekr Intellignt Tchnlgy Hldng Ltd (ADR) | 11.58bn | -713.78m | 7.73bn | 17.44k | -- | -- | -- | 0.6675 | -3.03 | -3.03 | 49.02 | -- | 1.86 | 8.99 | 45.12 | 664,136.20 | -10.11 | -- | -- | -- | 17.94 | -- | -5.45 | -- | 0.4538 | -- | 3.64 | -- | 46.91 | -- | 23.04 | -- | -- | -- |
| VinFast Auto Ltd | 2.06bn | -3.07bn | 8.35bn | 17.80k | -- | -- | -- | 4.06 | -1.31 | -1.31 | 0.8802 | -2.91 | 0.3542 | 2.72 | 30.31 | 115,647.40 | -52.86 | -- | -- | -- | -50.53 | -- | -149.27 | -- | 0.1967 | -2.26 | -- | -- | 57.87 | -- | -28.42 | -- | -- | -- |
| Lucid Group Inc | 870.14m | -3.11bn | 9.52bn | 6.80k | -- | 2.99 | -- | 10.94 | -1.22 | -1.22 | 0.331 | 1.59 | 0.0961 | 3.45 | 8.01 | 127,961.80 | -26.49 | -32.95 | -30.47 | -36.72 | -105.68 | -167.88 | -275.73 | -496.77 | 2.97 | -- | 0.3198 | -- | 35.71 | 181.26 | -8.24 | -- | 53.33 | -- |
| Holder | Shares | % Held |
|---|---|---|
| The Vanguard Group, Inc.as of 31 Mar 2025 | 12.36m | 9.93% |
| H Partners Management LLCas of 28 May 2025 | 11.30m | 9.07% |
| BlackRock Fund Advisorsas of 31 Mar 2025 | 9.80m | 7.87% |
| Beutel, Goodman & Co. Ltd.as of 31 Mar 2025 | 7.58m | 6.08% |
| Dimensional Fund Advisors LPas of 31 Mar 2025 | 6.32m | 5.07% |
| Boston Partners Global Investors, Inc.as of 31 Mar 2025 | 6.30m | 5.06% |
| LSV Asset Managementas of 31 Mar 2025 | 5.37m | 4.31% |
| Fidelity Management & Research Co. LLCas of 31 Mar 2025 | 4.41m | 3.54% |
| American Century Investment Management, Inc.as of 31 Mar 2025 | 3.77m | 3.02% |
| SSgA Funds Management, Inc.as of 31 Mar 2025 | 3.69m | 2.97% |
