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About the company
System1 Group PLC is a United Kingdom-based marketing decision-making platform provider. The Company provides marketing and market research consultancy services. The Company predicts and improves marketing effectiveness. It provides research results, and insight and consultancy on those results that are required on arguably three marketing questions for its customers: Advertising effectiveness, Brand effectiveness and Innovation effectiveness. The Company’s products include Test Your Ad, Test Your Innovation, and Test Your Brand. The Company's subsidiaries include System1 Research Limited, System1 Research B.V., System1 Research, Inc., System1 Research Sarl, System1 Research GmbH, System1 Research Do Brazil Servicos de Marketing Ltda., System1 Research France Sarl, System1 Market Research Pte Ltd, System1 Research Pty Ltd., System1 Agency Limited, and System1 AdRatings Limited.
- Revenue in GBP (TTM)37.43m
- Net income in GBP4.47m
- Incorporated2006
- Employees167.00
- LocationSystem1 Group PLC26 Hatton GardenLONDON EC1N 8BRUnited KingdomGBR
- Phone+44 207 043 1000
- Websitehttps://system1group.com/
Peer analysis
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NAHL Group PLC | 38.81m | -39.29m | 20.38m | 279.00 | -- | 1.04 | -- | 0.5252 | -0.8267 | -0.9214 | 0.8207 | 0.4071 | 0.5551 | -- | 2.58 | 139,086.00 | -53.56 | -5.01 | -74.22 | -6.46 | 47.35 | 45.39 | -96.48 | -11.43 | -- | 5.57 | 0.3532 | -- | -8.03 | -5.44 | -10,331.77 | -- | -22.64 | -- |
| Mission Group PLC | 158.66m | 787.00k | 23.37m | 900.00 | 30.24 | 0.3009 | 4.26 | 0.1473 | 0.0085 | 0.0114 | 1.74 | 0.8542 | 0.9971 | 30.79 | 3.56 | 176,291.10 | 0.587 | -0.5623 | 0.8101 | -0.7753 | 47.85 | 46.79 | 0.5887 | -0.5691 | 1.36 | 2.40 | 0.3005 | -- | -1.69 | -1.50 | 107.13 | -34.06 | -22.02 | -- |
| Ebiquity plc | 69.45m | -3.64m | 32.50m | 665.00 | -- | 0.9086 | 10.20 | 0.468 | -0.0266 | -0.0266 | 0.5074 | 0.2587 | 0.7635 | -- | 2.33 | 104,439.10 | -3.98 | -5.85 | -5.42 | -8.61 | -- | -- | -5.21 | -8.26 | -- | 2.20 | 0.4338 | -- | -4.65 | 3.22 | 15.57 | -- | -9.20 | -- |
| Brave Bison Group PLC | 32.83m | 2.26m | 44.54m | 192.00 | 20.37 | 2.03 | 13.53 | 1.36 | 0.0016 | 0.0016 | 0.024 | 0.0165 | 1.04 | -- | 4.39 | 170,979.20 | 7.16 | 6.32 | 10.03 | 11.22 | 65.01 | 52.06 | 6.89 | 4.52 | -- | -- | 0.0798 | 4.87 | -8.06 | 14.32 | -33.28 | -- | -9.49 | -- |
| System1 Group PLC | 37.43m | 4.47m | 51.39m | 167.00 | 11.52 | 3.64 | 8.79 | 1.37 | 0.3517 | 0.3517 | 2.94 | 1.11 | 1.82 | -- | 5.17 | 224,107.80 | 21.78 | 10.66 | 36.16 | 17.57 | 87.80 | 85.67 | 11.95 | 6.93 | -- | 202.58 | 0.036 | 1,524.43 | 24.67 | 8.00 | 120.02 | -- | -8.27 | 37.97 |
| Pebble Group PLC | 125.27m | 6.37m | 77.29m | 523.00 | 12.68 | 0.8746 | 4.19 | 0.617 | 0.0383 | 0.0383 | 0.7517 | 0.5546 | 0.9778 | 5.83 | 4.12 | 239,518.20 | 4.97 | 5.23 | 6.52 | 7.11 | 44.27 | 40.51 | 5.08 | 5.37 | 1.56 | 24.15 | 0.0696 | -- | 0.8835 | 3.17 | 9.85 | -- | 26.52 | -- |
| S4 Capital PLC | 848.20m | -306.90m | 142.06m | 7.17k | -- | 0.2484 | -- | 0.1675 | -0.4563 | -0.4563 | 1.26 | 0.9318 | 0.533 | -- | 2.20 | 118,364.50 | -19.29 | -7.07 | -27.60 | -9.89 | 88.96 | 85.26 | -36.18 | -13.68 | -- | -10.61 | 0.3773 | -- | -16.14 | 31.57 | -2,046.15 | -- | -4.31 | -- |
| Public Policy Holding Company Inc | 110.80m | -17.75m | 201.60m | 367.00 | -- | 3.23 | -- | 1.82 | -0.1585 | -0.1585 | 0.9908 | 0.5012 | 0.9285 | -- | 9.25 | 301,897.80 | -14.87 | -13.63 | -18.86 | -17.12 | 38.35 | 32.01 | -16.02 | -13.79 | -- | -9.42 | 0.2828 | -- | 10.80 | 21.91 | -68.19 | -- | 5.93 | -- |
| M&C Saatchi Plc | 395.42m | 11.72m | 240.85m | 1.98k | 21.07 | 5.97 | 12.38 | 0.6091 | 0.0935 | 0.1182 | 3.18 | 0.3302 | 1.64 | -- | 3.16 | 199,403.90 | 4.86 | 0.8128 | 16.96 | 2.49 | 58.52 | 60.83 | 2.97 | 0.5692 | -- | 6.47 | 0.5813 | 60.71 | -5.86 | 0.7443 | 360.55 | -- | -12.76 | -4.46 |
| Holder | Shares | % Held |
|---|---|---|
| Octopus Investments Ltd.as of 13 Jun 2025 | 768.50k | 6.06% |
| Kestrel Partners LLPas of 31 May 2024 | 674.00k | 5.31% |
| Herald Investment Management Ltd.as of 31 May 2024 | 595.11k | 4.69% |
| Lombard Odier Asset Management (Europe) Ltd.as of 31 May 2024 | 528.48k | 4.17% |
| Ennismore Fund Management Ltd.as of 27 Jun 2025 | 523.01k | 4.12% |
| Motley Fool Asset Management LLCas of 31 May 2024 | 479.67k | 3.78% |
| JPMorgan Asset Management (UK) Ltd.as of 31 May 2025 | 476.00k | 3.75% |
| AXA Investment Managers UK Ltd.as of 30 May 2025 | 303.66k | 2.39% |
| Chelverton Asset Management Ltd.as of 31 Dec 2024 | 254.40k | 2.01% |
| Ruffer LLPas of 15 Sep 2024 | 193.50k | 1.53% |
