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About the company
YouGov plc is an international online research data and analytics technology group. The Company’s principal activity is the provision of market research, data analytics and related services. The Company’s divisions include Data Products, CPS, and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet client’s specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for FMCG categories, consumer segments, brands, stock-keeping units, and others.
- Revenue in GBP (TTM)383.90m
- Net income in GBP1.20m
- Incorporated1998
- Employees1.96k
- LocationYouGov PLC50 Featherstone StreetLONDON EC1Y 8RTUnited KingdomGBR
- Phone+44 208 051 8285
- Fax+44 207 012 6001
- Websitehttps://corporate.yougov.com/
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Mergers & acquisitions
| Acquired company | YOU:LSE since announced | Transaction value |
|---|---|---|
| The Thinking Studio Ltd | -14.12% | 4.93m |
Data delayed at least 20 minutes, as of Jul 04 2025 16:35 BST.
Peer analysis
Key Information
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Adl Partner SA | 187.87m | 8.68m | 95.21m | 1.08k | 10.71 | 3.62 | 6.78 | 0.5068 | 2.47 | 2.47 | 53.54 | 7.32 | 1.01 | 71.79 | 3.35 | 201,261.50 | 4.79 | 6.30 | 11.50 | 15.46 | 51.36 | 49.48 | 4.75 | 5.80 | 1.13 | -- | 0.5929 | 39.59 | 9.07 | 9.45 | -19.14 | 13.92 | 17.79 | -- |
| Llorente & Cuenca SA | 101.52m | 5.37m | 96.40m | 1.27k | 17.23 | 4.04 | 8.68 | 0.9496 | 0.5571 | 0.8014 | 10.37 | 2.38 | 1.02 | -- | 3.57 | 92,363.16 | 5.50 | 8.48 | 8.38 | 13.22 | 72.02 | 73.80 | 5.37 | 7.47 | -- | -- | 0.6393 | -- | 14.62 | 19.56 | -25.40 | 7.91 | 54.72 | -- |
| Adventure SpA | 9.68m | 54.35k | 112.85m | 14.00 | 2,027.78 | 28.52 | 95.55 | 11.66 | 0.009 | 0.009 | 1.60 | 0.6399 | -- | -- | -- | 801,285.70 | -- | -- | -- | -- | 32.45 | -- | 0.5616 | -- | -- | 1.80 | 0.2769 | -- | 38.98 | -- | -92.41 | -- | -- | -- |
| Samba Digital SGPS SA | -86.27bn | -86.27bn | 119.05m | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | -- | 43.73 | -- | 76.33 | -- | -- | -- |
| Visibilia Editore SpA | 2.81m | -492.01k | 149.05m | 2.00 | -- | -- | -- | 53.11 | -0.0709 | -0.0709 | 0.4046 | 0.0018 | 1.07 | -- | 2.56 | -- | -18.79 | -37.89 | -63.87 | -71.33 | -28.28 | -0.7979 | -17.53 | -52.55 | -- | -- | 0.0108 | -- | -11.96 | -6.65 | 85.61 | -- | -- | -- |
| S4 Capital PLC | 848.20m | -306.90m | 157.70m | 7.17k | -- | 0.2758 | -- | 0.1859 | -0.4563 | -0.4563 | 1.26 | 0.9318 | 0.533 | -- | 2.20 | 118,364.50 | -19.29 | -7.07 | -27.60 | -9.89 | 88.96 | 85.26 | -36.18 | -13.68 | -- | -10.61 | 0.3773 | -- | -16.14 | 31.57 | -2,046.15 | -- | -4.31 | -- |
| Squirrel Media SA | 123.70m | 2.48m | 172.08m | 306.00 | 65.87 | 3.30 | 13.64 | 1.39 | 0.0334 | 0.0334 | 1.58 | 0.6668 | 0.7463 | 88.40 | 4.11 | 468,578.40 | 2.74 | 5.65 | 5.15 | 9.76 | 28.67 | 24.62 | 3.67 | 6.67 | 0.6236 | 5.39 | 0.4277 | -- | 11.00 | 67.84 | -72.03 | -- | 46.88 | -- |
| Public Policy Holding Company Inc | 109.55m | -17.55m | 197.38m | 367.00 | -- | 3.20 | -- | 1.80 | -0.1567 | -0.1567 | 0.9797 | 0.4956 | 0.9285 | -- | 9.25 | 298,511.30 | -14.87 | -13.63 | -18.86 | -17.12 | 38.35 | 32.01 | -16.02 | -13.79 | -- | -9.42 | 0.2828 | -- | 10.80 | 21.91 | -68.19 | -- | 5.93 | -- |
| M&C Saatchi Plc | 395.42m | 11.72m | 234.73m | 1.98k | 20.53 | 5.81 | 12.07 | 0.5936 | 0.0935 | 0.1182 | 3.18 | 0.3302 | 1.64 | -- | 3.16 | 199,403.90 | 4.86 | 0.8128 | 16.96 | 2.49 | 58.52 | 60.83 | 2.97 | 0.5692 | -- | 6.47 | 0.5813 | 60.71 | -5.86 | 0.7443 | 360.55 | -- | -12.76 | -4.46 |
| Next 15 Group PLC | 729.81m | 39.47m | 254.84m | 3.99k | 6.67 | 1.40 | 3.39 | 0.3492 | 0.3786 | 0.3786 | 7.01 | 1.80 | 1.17 | -- | 4.38 | 182,818.10 | 6.59 | 1.15 | 12.05 | 1.94 | 78.06 | 78.57 | 5.61 | 0.9497 | -- | 11.47 | 0.4545 | 315.81 | -0.6619 | 19.40 | -25.41 | 77.15 | 6.41 | 43.76 |
| YouGov Plc | 383.90m | 1.20m | 441.50m | 1.96k | 448.28 | 2.43 | 7.87 | 1.15 | 0.0084 | 0.0084 | 3.26 | 1.55 | 0.6323 | -- | 5.23 | 195,867.30 | 0.1318 | 5.39 | 0.1935 | 7.95 | 79.19 | 82.53 | 0.2084 | 6.24 | -- | 2.06 | 0.5596 | 57.74 | 29.81 | 19.69 | -106.96 | -- | 9.67 | 17.61 |
| Blockchain Group SA | 11.96m | 1.17m | 461.87m | 135.00 | 241.46 | 31.40 | 176.11 | 38.62 | 0.017 | 0.017 | 0.1599 | 0.1306 | 0.4099 | -- | 2.90 | 102,696.30 | 4.02 | -16.58 | 4.66 | -23.30 | 60.18 | 53.39 | 9.82 | -35.16 | -- | -- | 0.2194 | -- | -32.07 | 43.44 | 106.41 | 44.80 | 66.24 | -- |
| APG SGA SA | 303.26m | 27.92m | 669.64m | 475.00 | 23.95 | 8.86 | 18.19 | 2.21 | 10.11 | 10.11 | 109.72 | 27.30 | 1.71 | 40.65 | 8.11 | 692,166.30 | 15.76 | 10.70 | 33.87 | 21.76 | 40.58 | 38.88 | 9.21 | 7.09 | 1.10 | -- | 0.00 | 126.89 | 0.4028 | 0.531 | 12.90 | -6.26 | -2.08 | -- |
Data as of Jul 04 2025. Currency figures normalised to YouGov PLC's reporting currency: UK Pound GBX
47.66%Per cent of shares held by top holders
| Holder | Shares | % Held |
|---|---|---|
| Liontrust Investment Partners LLPas of 31 Jul 2024 | 9.25m | 7.92% |
| abrdn Investment Management Ltd.as of 31 Jul 2024 | 8.50m | 7.28% |
| Octopus Investments Ltd.as of 02 May 2025 | 8.36m | 7.16% |
| Brown Capital Management LLCas of 31 Jul 2024 | 5.70m | 4.88% |
| T. Rowe Price International Ltd.as of 31 Jul 2024 | 4.71m | 4.03% |
| T. Rowe Price Hong Kong Ltd.as of 31 Mar 2025 | 4.38m | 3.75% |
| Rathbones Investment Management Ltd.as of 07 May 2025 | 3.99m | 3.41% |
| BlackRock Investment Management (UK) Ltd.as of 24 May 2024 | 3.89m | 3.33% |
| Charles Stanley & Co. Ltd. (Investment Management)as of 31 Jul 2021 | 3.49m | 2.98% |
| Investec Wealth & Investment Ltd.as of 31 Jul 2021 | 3.41m | 2.92% |
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Data from 31 Jan 2025 - 30 May 2025Source: FactSet Research Systems Inc.
