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About the company
Baidu Inc is a Chinese language Internet search provider. The Company operates its businesses through two segments, Baidu Core segment and iQIYI segment. Baidu Core segment mainly provides search-based, feed-based, and other online marketing services, as well as products and services from the Company’s new artificial intelligence (AI) initiatives, such as display advertisement and based on performance criteria other than cost-per-click, cloud services, smart devices and services, non-marketing consumer-facing services such as membership, and intelligent driving. iQIYI segment produces, aggregates and distributes a wide variety of professionally produced content, as well as a broad spectrum of other video content, in a variety of formats, including a variety of products and services encompassing online video, online games, online literature, comics and others.
- Revenue in USD (TTM)18.89bn
- Net income in USD1.22bn
- Incorporated2000
- Employees35.90k
- LocationBaidu IncBaidu Campus, No. 10, Shangdi10th Street Haidian District,BEIJING 100085ChinaCHN
- Phone+86 1 059928888
- Fax+86 1 059920000
- Websitehttps://www.baidu.com/
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Mergers & acquisitions
| Acquired company | 9888:HKG since announced | Transaction value |
|---|---|---|
| JOYY Inc-Live Streaming Business | 53.74% | 2.10bn |
Data delayed at least 15 minutes, as of Feb 16 2026 04:08 GMT.
Peer analysis
Key Information
- Key Information
- Stock Performance
- Per Share Data
- Efficiency
- Management Effectiveness
- Profitability
- Financial Strength
- Growth Rates
| Company | Revenue (TTM) | Net income (TTM) | Market cap | Employees | Price/earnings (TTM) | Price/book value (MRQ) | Price/cash flow (TTM) | Price/sales (TTM) | EPS (excl. extraordinary items, TTM) | EPS (incl. extraordinary items, TTM) | Revenue per share (TTM) | Book value per share (MRQ) | Asset turnover (TTM) | Inventory turnover (TTM) | Receivables turnover (TTM) | Revenues per employee (TTM) | Return on avg assets (TTM) | Return on avg assets (5 yr avg) | Return on investment (TTM) | Return on investment (5 yr avg) | Gross margin (TTM) | Gross margin (5 yr avg) | Net profit margin (TTM) | Net Profit margin (5 yr avg) | Quick ratio (MRQ) | Interest coverage (TTM) | Total debt to capital (MRQ) | Payout ratio (5 yr avg) | Revenue (YOY change %) | Revenue (5 yr growth rate) | Net income (YOY change %) | Net income (5 yr growth rate) | Capital expenditure (5 yr growth rate) | Dividend (5 yr growth rate) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mongodb Inc | 2.32bn | -70.86m | 29.98bn | 5.56k | -- | 10.27 | -- | 12.94 | -0.8657 | -0.8657 | 28.84 | 35.86 | 0.6824 | -- | 6.17 | 416,898.70 | -2.09 | -10.47 | -3.09 | -13.23 | 71.62 | 72.88 | -3.06 | -19.03 | -- | -- | 0.0109 | -- | 19.22 | 36.61 | 26.91 | -- | 52.66 | -- |
| Fair Isaac Corp | 2.06bn | 657.79m | 31.90bn | 3.76k | 49.78 | -- | 47.38 | 15.46 | 27.01 | 27.01 | 84.74 | -76.09 | 1.16 | -- | 4.88 | 541,291.00 | 36.95 | 29.35 | 53.10 | 40.90 | 82.86 | 79.19 | 31.89 | 29.81 | -- | 6.78 | 2.30 | 0.00 | 15.91 | 8.99 | 27.13 | 22.49 | 12.38 | -- |
| Roper Technologies Inc | 7.90bn | 1.54bn | 34.26bn | 18.20k | 22.63 | 1.72 | 14.07 | 4.34 | 14.20 | 14.20 | 73.04 | 186.51 | 0.2398 | 18.52 | 7.39 | -- | 4.66 | 4.48 | 5.27 | 5.05 | 69.24 | 69.65 | 19.44 | 19.94 | 0.4795 | 7.46 | 0.3187 | 25.03 | 12.26 | 14.46 | -0.8391 | 17.92 | 16.45 | 10.55 |
| Take-Two Interactive Software Inc | 6.56bn | -3.96bn | 35.86bn | 12.93k | -- | 10.26 | -- | 5.47 | -22.36 | -22.36 | 36.07 | 18.88 | 0.5781 | -- | 7.95 | 507,356.10 | -34.95 | -17.48 | -47.89 | -24.32 | 56.63 | 53.63 | -60.45 | -35.94 | -- | -2.82 | 0.4675 | -- | 5.31 | 12.77 | -19.62 | -- | 25.98 | -- |
| Copart Inc | 4.66bn | 1.59bn | 36.29bn | 11.60k | 22.99 | 3.78 | 20.09 | 7.80 | 1.63 | 1.63 | 4.76 | 9.92 | 0.4787 | 54.53 | 6.02 | 401,306.80 | 16.34 | 19.41 | 17.75 | 21.10 | 45.64 | 46.44 | 34.14 | 32.59 | 7.89 | -- | 0.00 | 0.00 | 9.68 | 16.07 | 13.90 | 17.27 | -0.7888 | -- |
| eBay Inc | 10.71bn | 2.15bn | 37.24bn | 11.50k | 18.17 | 7.93 | 14.76 | 3.48 | 4.53 | 4.60 | 22.62 | 10.39 | 0.5683 | -- | 89.28 | 931,652.20 | 11.41 | 5.80 | 16.40 | 7.35 | 71.64 | 74.06 | 20.08 | 12.57 | -- | -- | 0.5886 | 41.02 | 1.69 | 3.55 | -28.61 | 5.50 | -3.73 | 14.04 |
| Workday Inc | 9.23bn | 642.00m | 37.98bn | 20.59k | 51.16 | 4.29 | 38.80 | 4.11 | 2.82 | 2.82 | 34.22 | 33.63 | 0.5402 | -- | 5.85 | 452,500.00 | 3.76 | 2.09 | 5.19 | 3.36 | 75.64 | 73.93 | 6.95 | 4.10 | -- | -- | 0.2517 | 0.00 | 16.35 | 18.42 | -61.91 | -- | -4.58 | -- |
| Strategy Inc | 477.23m | -4.23bn | 42.52bn | 1.55k | -- | 0.9469 | 5.06 | 89.10 | -18.39 | -18.39 | 1.63 | 163.57 | 0.0109 | -- | 2.45 | -- | -8.80 | -9.67 | -8.88 | -9.92 | 68.69 | 76.14 | -806.34 | -269.35 | -- | -83.80 | 0.1383 | -- | 2.97 | -0.1461 | -262.53 | -- | -- | -- |
| Datadog Inc | 3.43bn | 107.74m | 43.90bn | 6.50k | 392.03 | 11.76 | 268.53 | 12.81 | 0.3194 | 0.3194 | 9.46 | 10.64 | 0.5515 | -- | 5.11 | -- | 1.73 | 1.39 | 2.40 | 1.89 | 79.96 | 79.96 | 3.14 | 2.46 | -- | -- | 0.2086 | -- | 27.68 | 41.53 | -41.36 | -- | 39.23 | -- |
| Roblox Corp | 4.89bn | -1.07bn | 44.77bn | 3.07k | -- | 113.43 | -- | 9.15 | -1.54 | -1.54 | 7.09 | 0.5569 | 0.5846 | -- | 6.45 | 1,595,612.00 | -12.81 | -15.90 | -26.88 | -31.89 | 78.07 | 76.89 | -21.91 | -29.86 | -- | -- | 0.7288 | -- | 35.77 | 39.56 | -13.86 | -- | 31.42 | -- |
| Baidu Inc (ADR) | 18.89bn | 1.22bn | 47.10bn | 35.90k | 39.65 | 1.23 | 19.24 | 2.49 | 3.46 | 3.46 | 54.95 | 111.39 | 0.3029 | -- | 12.06 | 526,066.40 | 2.02 | 4.26 | 2.65 | 5.56 | 44.68 | 55.08 | 6.68 | 12.82 | -- | -- | 0.2379 | 0.00 | -1.09 | 4.39 | 18.24 | 63.55 | -15.46 | -- |
| Autodesk Inc | 6.89bn | 1.11bn | 49.02bn | 14.10k | 44.89 | 16.94 | 37.65 | 7.12 | 5.15 | 5.15 | 31.93 | 13.65 | 0.6458 | -- | 9.14 | 488,510.60 | 10.42 | 10.39 | 18.32 | 18.99 | 90.74 | 90.63 | 16.13 | 18.32 | -- | -- | 0.4618 | 0.00 | 11.53 | 13.37 | 22.74 | 37.76 | 13.90 | -- |
| Electronic Arts Inc | 7.31bn | 680.00m | 50.21bn | 14.50k | 75.21 | 8.15 | 50.31 | 6.87 | 2.67 | 2.67 | 28.74 | 24.61 | 0.5466 | -- | 9.30 | 503,862.10 | 5.09 | 7.34 | 7.09 | 9.68 | 78.26 | 76.17 | 9.31 | 13.75 | -- | -- | 0.2345 | 18.77 | -1.31 | 6.15 | -11.94 | -18.08 | 9.56 | -- |
| Sea Ltd (ADR) | 21.04bn | 1.42bn | 63.19bn | 80.70k | 47.66 | 6.20 | 34.61 | 3.00 | 2.24 | 2.24 | 33.33 | 17.22 | 0.8685 | 56.52 | 66.78 | 260,682.00 | 6.02 | -5.97 | 12.17 | -10.49 | 44.92 | 41.42 | 6.93 | -8.32 | 1.42 | -- | 0.217 | -- | 28.75 | 50.54 | 194.79 | -- | 5.41 | -- |
Data as of Feb 13 2026. Currency figures normalised to Baidu Inc's reporting currency: US Dollar USD
8.79%Per cent of shares held by top holders
| Holder | Shares | % Held |
|---|---|---|
| PRIMECAP Management Co.as of 31 Dec 2025 | 11.10m | 3.85% |
| HSBC Bank Plc (Broker)as of 30 Sep 2025 | 4.10m | 1.42% |
| HHLR Advisors Ltd.as of 30 Sep 2025 | 1.70m | 0.59% |
| Morgan Stanley Investment Management, Inc.as of 31 Dec 2025 | 1.49m | 0.52% |
| Robeco Institutional Asset Management BVas of 31 Dec 2025 | 1.41m | 0.49% |
| Capital Research & Management Co. (World Investors)as of 31 Dec 2025 | 1.18m | 0.41% |
| ARK Investment Management LLCas of 31 Dec 2025 | 1.16m | 0.40% |
| Dimensional Fund Advisors LPas of 31 Dec 2025 | 1.13m | 0.39% |
| Appaloosa LPas of 30 Sep 2025 | 1.05m | 0.36% |
| Orbis Investment Management Ltd.as of 30 Sep 2025 | 1.04m | 0.36% |
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Data from 30 Sep 2025 - 31 Dec 2025Source: FactSet Research Systems Inc.
