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About the company

Baidu Inc is a Chinese language Internet search provider. The Company offers a Chinese language search platform on its Baidu.com Website that enables users to find information online, including Webpages, news, images, documents and multimedia files, through links provided on its Website. The Company operates through two segments, Baidu Core segment and iQIYI segment. Baidu Core mainly provides search-based, feed-based, and other online marketing services, as well as products and services from the Company’s new artificial intelligence (AI) initiatives. Within Baidu Core, the Company’s product and services offerings are categorized as Mobile Ecosystem, Baidu AI Cloud and Intelligent Driving & Other Growth Initiatives. iQIYI is an online entertainment service provider that offers original, professionally produced and partner-generated content on its platform.

  • Revenue in USD (TTM)18.35bn
  • Net income in USD589.12m
  • Incorporated2000
  • Employees45.50k
  • Location
    Baidu IncBaidu Campus, No. 10, Shangdi10th Street Haidian District,BEIJING 100085ChinaCHN
  • Phone+86 1 059928888
  • Fax+86 1 059920000
  • Websitehttps://ir.baidu.com/
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Peer analysis

Key Information
CompanyRevenue (TTM)Net income (TTM)Market capEmployeesPrice/earnings (TTM)Price/book value (MRQ)Price/cash flow (TTM)Price/sales (TTM)EPS (excl. extraordinary items, TTM)EPS (incl. extraordinary items, TTM)Revenue per share (TTM)Book value per share (MRQ)Asset turnover (TTM)Inventory turnover (TTM)Receivables turnover (TTM)Revenues per employee (TTM)Return on avg assets (TTM)Return on avg assets (5 yr avg)Return on investment (TTM)Return on investment (5 yr avg)Gross margin (TTM)Gross margin
(5 yr avg)
Net profit margin (TTM)Net Profit margin
(5 yr avg)
Quick ratio (MRQ)Interest coverage (TTM)Total debt to capital (MRQ)Payout ratio
(5 yr avg)
(YOY change %)
(5 yr growth rate)
Net income
(YOY change %)
Net income
(5 yr growth rate)
Capital expenditure
(5 yr growth rate)
(5 yr growth rate)
Equifax Inc5.18bn710.20m27.50bn12.70k39.057.3121.615.315.755.7541.9230.710.4625--6.73407,669.306.384.267.745.3658.2159.1813.798.99--6.830.609155.6519.299.3843.098.7722.003.40
CoStar Group Inc2.12bn337.98m32.13bn4.74k92.294.7966.2315.190.85610.85615.3616.490.2759--15.86446,191.504.415.484.605.7781.5179.8115.9716.60--107.700.12850.0017.1918.3428.8128.0258.71--
Copart, Inc.3.58bn1.08bn33.11bn9.50k31.146.8227.,280.1020.4622.6722.6125.2944.3846.1930.0130.584.58189.460.00040.0030.0219.3116.4122.5614.41--
Paychex, Inc.4.82bn1.47bn42.43bn16.00k29.1213.2425.688.814.044.0413.288.890.5097--3.55301,050.0015.5212.9932.8630.58----30.4527.87--104.600.201378.8513.687.9026.9111.016.838.53
Baidu Inc (ADR)18.35bn589.12m52.61bn45.50k91.871.6335.642.871.661.6652.2293.270.3199--12.76403,283.600.9014.451.196.0148.0352.432.8212.39--41.780.27490.0016.2712.03-55.88-2.261.35--
Moody's Corp5.47bn1.37bn59.22bn14.57k43.5123.5134.7310.837.437.4329.6013.750.3767--3.24--9.4713.8011.5517.3670.5072.0625.1330.59--10.290.733226.18-12.065.40-37.941.97--13.00
Uber Technologies Inc29.05bn-8.85bn62.80bn29.30k--10.03--2.16-4.51-4.5114.833.140.8544--15.28991,399.30-26.22---36.13--31.8036.28-30.69-32.51---0.21880.556--56.7035.3392.67---28.86--
Airbnb Inc8.03bn1.63bn72.18bn6.13k47.5613.2141.778.992.402.4012.228.630.5415--1.841,309,467.0010.98--21.60--69.4259.3720.29-27.95----0.2639--77.3729.3492.32------
Data as of Feb 02 2023. Currency figures normalised to Baidu Inc's reporting currency: US Dollar USD

Institutional shareholders

13.03%Per cent of shares held by top holders
HolderShares% Held
PRIMECAP Management Co.as of 30 Sep 20229.54m3.36%
Dodge & Coxas of 30 Sep 20226.74m2.38%
T. Rowe Price Associates, Inc. (Investment Management)as of 30 Sep 20223.52m1.24%
ARGA Investment Management LPas of 30 Sep 20223.08m1.09%
Baillie Gifford & Co.as of 31 Dec 20222.67m0.94%
Black Creek Investment Management, Inc.as of 30 Sep 20222.63m0.93%
Ariel Investments LLCas of 30 Sep 20222.60m0.92%
Norges Bank Investment Managementas of 31 Dec 20212.45m0.86%
Alkeon Capital Management LLCas of 30 Sep 20221.97m0.70%
Dimensional Fund Advisors LPas of 30 Sep 20221.74m0.62%
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Data from 31 Dec 2021 - 31 Dec 2022Source: FactSet Research Systems Inc.
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